By Kelly Cloonan February 07, 2024 Spotify’s posts subscriber growth: Spotify reported a 23% rise in monthly active users in the fourth quarter, which now total 602 million, just ahead of analysts’ expectations of 601.33 million. The rise, announced Tuesday, comes after the company raised subscriber prices and cut thousands of employees in a … Continue reading Today’s top business headlines: Spotify adds users, Boeing faces new pressures, and Adam Neumann eyes a WeWork comeback
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B2B marketing confidence survives budget pressures
Content and digital marketing are top strategies for B2B teams despite flat or cut budgets. Kim Davis on October 12, 2022 Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or … Continue reading B2B marketing confidence survives budget pressures