Guy Yehiav July 8, 2021 Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns, administrative, marketing, e-commerce and supply chain errors, external theft and employee fraud, it can have serious repercussions to margins that are already tightened by the pandemic. As such, the threat … Continue reading The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts
Tag Archives: Prevention
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Ginny Marvin on July 2, 2020 The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed … Continue reading Ad fraud prevention firm CHEQ enters PPC market
Involuntary Churn — The Most Effective Prevention Strategies
Melania Sulak — February 5, 2020 Involuntary churn can have you see up to a 5% loss in monthly billings, generating losses in customers and revenue. Learn what exactly causes this phenomenon and what you can do to prevent it from occurring. What Is Involuntary Churn? Subscription commerce carries with it a greater churn risk … Continue reading Involuntary Churn — The Most Effective Prevention Strategies
New challenges ahead for attribution with the rise of intelligent tracking prevention
With a projected 30-40% loss of user data in Safari with ITP in 2020, marketers are going to have to re-think how to handle attribution in the coming year. Simon Poulton on January 3, 2020 Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari … Continue reading New challenges ahead for attribution with the rise of intelligent tracking prevention
Facebook Taps AI in Suicide Prevention Efforts
Jimmy Rodela — November 29, 2017 Follow @dbjim21 — November 29, 2017 Facebook has announced that it will roll out artificial intelligence (AI) “to help identify when someone might be expressing thoughts of suicide, including on Facebook Live.” The AI suicide prevention tool will be available worldwide, except in the European Union (EU), according to … Continue reading Facebook Taps AI in Suicide Prevention Efforts
3 Keys to Succeeding as a Loss Prevention Professional
by Madeline Boehmer April 13, 2016 Follow @madelineboehmerApril 13, 2016 Loss prevention professionals are often put in a difficult position. Appointed to protect everything from company assets to consumer data, your objectives may seem at odds with the goals of your colleagues in other departments, particularly marketing Maybe change to “sales” or “ecommerce” or just … Continue reading 3 Keys to Succeeding as a Loss Prevention Professional
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