Tag Archives: price

Brand loyalty remains high at 89%, driven by product and price rather than service

Branding Trends

However, loyalty may be as much a function of inertia as anything else. Greg Sterling on November 26, 2019 Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; … Continue reading Brand loyalty remains high at 89%, driven by product and price rather than service →

How to Combat Price Sensitivity Using Price Drop Alerts

Sales Techniques

JJ Tyson — November 18, 2019 In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity. Price sensitivity is friction … Continue reading How to Combat Price Sensitivity Using Price Drop Alerts →

Before You Accept a Website Design Price Think of This…

Web Design Guidelines

Dan Moyle — August 16, 2019 Follow @danmoyle — August 16, 2019 Kelsey needed a new website. At least, that’s what she thought after reading an article on websites, revenue, design, and the modern customer. After sifting through SEO, UX, CX, CRO, URLs, and so many other acronyms her head was spinning, Kelsey decided it … Continue reading Before You Accept a Website Design Price Think of This… →

Consumers indicate experience, not price, as top conversion factor

Consumer Engagement

For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. Jennifer Cannon on July 2, 2019 A recent report (registration required) from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for … Continue reading Consumers indicate experience, not price, as top conversion factor →

Microsoft Advertising Editor Now Supports Price Extensions

Bing Advertisement

Microsoft Advertising Editor Now Supports Price Extensions by Laurie Sullivan  @lauriesullivan, June 19, 2019 Microsoft now allows marketers to manage Price Extensions in Microsoft Advertising Editor. It means marketers can manage the extensions in bulk. Price Extensions, a pay-per-click extension that displays products or services, launched a little more than a year ago. The extensions … Continue reading Microsoft Advertising Editor Now Supports Price Extensions →

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows

Customer Acquisition

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows by Ray Schultz , Columnist, June 5, 2019 The talk about serving people at all touchpoints may be overstated — at least when it comes to first-time customers.  The main marketing factor that prompts shoppers to buy from a retailer they have never purchased from before … Continue reading What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows →

Google shares details on how first price auctions in Google Ad Manager will work

Google Advertisement

Says it is working with partners and still plans to complete the transition to first price for Google Ad Manager this year. Ginny Marvin on May 10, 2019 In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it … Continue reading Google shares details on how first price auctions in Google Ad Manager will work →

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