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Tag Archives: price

Consumers indicate experience, not price, as top conversion factor

For consumers, the decision to buy is largely driven by positive quick and simple digital experiences. Jennifer Cannon on July 2, 2019 A recent report (registration required) from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for … Continue reading Consumers indicate experience, not price, as top conversion factor

Microsoft Advertising Editor Now Supports Price Extensions

Microsoft Advertising Editor Now Supports Price Extensions by Laurie Sullivan  @lauriesullivan, June 19, 2019 Microsoft now allows marketers to manage Price Extensions in Microsoft Advertising Editor. It means marketers can manage the extensions in bulk. Price Extensions, a pay-per-click extension that displays products or services, launched a little more than a year ago. The extensions … Continue reading Microsoft Advertising Editor Now Supports Price Extensions

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows by Ray Schultz , Columnist, June 5, 2019 The talk about serving people at all touchpoints may be overstated — at least when it comes to first-time customers.  The main marketing factor that prompts shoppers to buy from a retailer they have never purchased from before … Continue reading What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows

Google shares details on how first price auctions in Google Ad Manager will work

Says it is working with partners and still plans to complete the transition to first price for Google Ad Manager this year. Ginny Marvin on May 10, 2019 In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it … Continue reading Google shares details on how first price auctions in Google Ad Manager will work

Price, Convenience, Reviews Essential To Early Adopters

Price, Convenience, Reviews Essential To Early Adopters by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2018 Price and convenience remain two of the most important messages when it comes to searching and buying products and services — especially when these services are tied to Amazon, Lyft, and Netflix. Reviews also help to convince consumers to … Continue reading Price, Convenience, Reviews Essential To Early Adopters

Google Gives Brands Ads, Data To Compete On Price, Local Inventory

Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan  @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory