Dave Kosmayer — December 18, 2018 Follow @DavidKosmayer — December 18, 2018 As a business owner or marketer, one of the hardest decisions you have to make is whether to raise or lower prices to make sure you are charging the right price for products. If you charge too much for your product or service, … Continue reading Are You Charging the Right Price?
Esther Cohen — June 29, 2018 — June 29, 2018 How you price your services has a big impact on your profits. In our latest guide, we’ll share 10 advanced pricing approaches you can use to maximize your profitability. Pricing agency services used to be rather straightforward. Agencies would figure out how much each … Continue reading How to Price Your Agency Services to Maximize Profitability
Price, Convenience, Reviews Essential To Early Adopters by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2018 Price and convenience remain two of the most important messages when it comes to searching and buying products and services — especially when these services are tied to Amazon, Lyft, and Netflix. Reviews also help to convince consumers to … Continue reading Price, Convenience, Reviews Essential To Early Adopters
Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory
Is TV Paying The Price For GDPR Compliance? by Sean Hargrave , Staff Writer, April 18, 2018 There may have been a cheer this week when official figures showed wages rising faster than inflation, at long last. However, things aren’t looking quite so rosy for marketing budgets. The coverage of the IPA Bellwether figures in Marketing … Continue reading Is TV Paying The Price For GDPR Compliance?
Devon Smiley — April 18, 2018 Follow @devonmsmiley — April 18, 2018 Let’s talk about profit. It’s a nice word. Great concept. Fabulous way to boost your business. But we don’t always give it the respect it deserves. Profit needs to be a priority. The common wisdom is that a business needs sales. But all … Continue reading Price Strategically To Boost Profits
Bing Ads Rolls Out Mobile, Desktop Price Extensions by Laurie Sullivan @lauriesullivan, April 4, 2018 Bing Ads announced the addition of price extensions on Wednesday for mobile and desktop. The ads appear at the top of the page in search results, and descriptions allow advertisers to add content around the price for products or services. … Continue reading Bing Ads Rolls Out Mobile, Desktop Price Extensions
Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it’s time to apply the same array of data to bid management. David Dowhan on March 7, 2018 Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing … Continue reading The price is right? Let the data answer that
Amanda Abella — February 23, 2018 — February 23, 2018 In my group coaching program, part of what I help students do is come up with a core offering. Once they have their one core offering, then they are encouraged to create offerings at different price points. There are several reasons why you want to … Continue reading 3 Reasons Why You Should Have Offers at Different Price Points
Mona Hellenkemper — August 4, 2017 — August 4, 2017 From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but … Continue reading $50 or $500,000? How To Price An Influencer In 3 Simple Steps
