Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page. Matt Lawson on July 20, 2017 Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll … Continue reading Eight insider tips for exceptional price extensions
Bobbie Wasserman — July 1, 2017 — July 1, 2017 In March, after watching the value of Uber decline, I wrote a blog titled “The Gig Economy: Culture Counts” which focused on the role that company culture plays in the long-term definition of the brand and ultimately the brand’s profitability―for better or worse. That article … Continue reading The Price of Failed Culture
Jeanette Nyden — May 16, 2017 Follow @JeanetteNyden— May 16, 2017 Have you gotten a call like this before? “Hi, Susan. I sent over the contract. Did you get it? And, my boss told me that he wants a couple of more people trained on your system that were not included in the contract. This … Continue reading Overcome Last Minute Price Objections by Making Tradeoffs
Bret Camarena — April 27, 2017 — April 27, 2017 “An assistant should be your number-one most important hire because they are freeing up your time…” Brandon Turner, Real Estate Investor and VP of Growth at BiggerPockets.com In today’s business world, there are many options when it comes to leveraging a virtual executive assistant. Many … Continue reading How to Get the Best Virtual Assistant Services for the Best Price
Dave Wakeman — April 18, 2017 Follow @davidwakeman— April 18, 2017 Lately it seems like as a business culture we are more and more hearing about price wars, the destruction of retail brands, and how cost cutting management initiatives are driving lower and lower customer satisfaction. And, I get it. All of these things sound … Continue reading In a Price War, Everyone is a Loser!
Jeanette Nyden — March 20, 2017 Follow @JeanetteNyden— March 20, 2017 There is an urgent problem facing many companies: Deflation, the devaluing of goods and services as demand shrivels up. For the past 5 years that I’ve been teaching and coaching negotiation skills, my clients have been faced with pressure to reduce prices. Folks, this … Continue reading Negotiating Price Without Sacrificing Margins
by Zach Heller Follow @zhellerOctober 24, 2016 Price testing is a very simple concept that can be carried out in a thousand different ways, from least complex to most. The basic idea is this: rather than using the tools at our disposal to choose the right price, let’s allow the customers to tell us what … Continue reading Price Testing Explained
Relying on inflated numbers can lead you down a slippery slope. Columnist Matt Nitzberg outlines some strategies to help marketers focus on more valuable audience and sales metrics. Matt Nitzberg on September 21, 2016 Marketers are hooked on inflated numbers, and it’s time for everyone to come back down to earth. Much of the issue … Continue reading The high price of inflated marketing metrics
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 6, 2016 Your biggest competitor has lowered their prices, you are concerned about sales and you’re tempted to reduce your prices to match theirs… But responding to price wars could do more harm to your long-term sales strategies than good.Before reducing your prices to match theirs, there are a lot … Continue reading What to Do If Your Competitors Reduce their Price
by Michele Ballinger April 15, 2016 Follow @ballingertweetsApril 15, 2016 “Come on down!” It’s time to play a game of the price is right. Only, unlike the game show, getting your pricing right should not include guessing,especially in subscription revenue models. The right approach to pricing is critical to your success. And yet, many times … Continue reading The Price Is Right: How To Use Customer Segmentation To Improve Pricing Efficiency
