by Devon Smiley March 25, 2016 Follow @devonmsmileyMarch 25, 2016 Congratulations! Potential clients are flocking to your website, and eagerly sending off emails asking you to confirm what your prices are and how they can work with you. That’s excellent news. And at first – it’s lovely. But after you’ve clocked your 5th hour of … Continue reading Get Smart: Price Cards
by Bryan Pearson March 21, 2016 Follow @pearson4loyaltyMarch 21, 2016 Companies are failing at one of the most-used forms of customer service, emails, and it is sending their customers away. For retailers, this failure may signal a problem more serious than lost sales. Dear Acme Whiz-Bang Co., I write to inform you that the coffee … Continue reading Digital Sucking Sound: Email, Not Price, Is Costing Retailers Sales
by Rachel Serpa February 9, 2016 Follow @gigyaFebruary 9, 2016 With the invalidation of the EU-US Safe Harbor agreement in October 2015, privacy compliance has been top of mind for businesses and consumers alike. Focus on privacy can only be expected to intensify with constantly evolving policies being put into place by various lawmakers, social … Continue reading The Cost of Non-Compliance: Putting a Price on Privacy
by Melissa Duko December 9, 2015December 9, 2015 We’ve all been there. Open up a bill and feel our stomach drop as we experience sticker shock. No one likes high cost surprises, especially when you haven’t budgeted for them. A PPC management company’s pricing model will affect your ROI either positively or negatively. Choose the … Continue reading How PPC Agencies Price Their Services, and How to Know What’s Best
David DrummondNovember 4, 2015 An engaged employee is an effective one. Productivity is higher, they are happier, they’re better advocates of your business – in short, it brings better results for you. But now a report conducted by the Gallup Organisation, an American consultancy company, has revealed the high price of poor employee engagement: between … Continue reading The Price of Poor Employee Engagement? Billions
Columnist Tim Ash discusses tips for making your pricing seem more appealing to prospective customers. Tim Ash on May 15, 2015 You have slaved over your product or service. You have executed creative marketing campaigns that drove results. You have researched and established a fair price. I guess your job as an online marketer is done! … Continue reading Pulverizing Price Resistance To Improve Conversion Rates
By Peter Ostrow, Published October 22, 2014 The first of this blog series delivered a compelling argument for utilizing CPQ as a must-have component of your sales effectiveness efforts, based on performance results between adopters and non-users. Today, let’s get under the hood of this machine by exploring how the strongest-performing companies in Aberdeen’s research … Continue reading Configure, Price, Quote: Behind the Curtain, Ahead of the Curve
Forbes, Thursday, October 2, 2014 Email campaigns are the mainstay of sales and marketing practitioners everywhere and there is a growing demand for highly flexible email campaign solutions that don’t cost what the “enterprise class” solution do. One vendor trying to make a dent in the market dominated by big companies like ExactTarget and Responsys … Continue reading Iterable Offers Email Campaign Tools For a Lower Price
