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By Kaitlyn McInnis August 14, 2022 Starting and running a business—especially in this day and age when having an online presence is important—is no small feat. It’s no longer simply about coming up with and executing a killer business plan and doing what you do best. Once you factor in creating and maintaining … Continue reading What you need to know about Google Web Designer, a primer
By Kaitlyn McInnis August 07, 2022 The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given demographic or community. Big-name brands such as Apple and Samsung were quick to adopt … Continue reading Why the design thinking process is so important: a primer
By Kaitlyn McInnis July 29, 2022 Though nearly everyone on Earth engages with their work on a daily basis, a product designer’s job description can seem mysterious and opaque to people outside the design or tech space. On a day-to-day basis, the role of a project designer comes down to: solving problems while keeping user … Continue reading What is a product designer: a primer on the career than can change the world
Wendy Marx January 14, 2022 There are many strategies you can use to establish your brand. You might promote your consulting business on social media. Perhaps you’re a coach who is winning at your email strategy. But I want to talk to you about one strategy that combines all of these into one powerful punch: … Continue reading Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022
Wendy Marx January 14, 2022 There are many strategies you can use to establish your brand. You might promote your consulting business on social media. Perhaps you’re a coach who is winning at your email strategy. But I want to talk to you about one strategy that combines all of these into one powerful punch: … Continue reading Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022
Jeffrey McNeal — December 7, 2019 Opportunity Zones are a new addition to the tax code added by the Tax Cuts and Jobs Act starting in 2018. There have been comparable programs in the past, though this one is particularly beneficial for taxpayers who decide to participate. In the Tax Cuts and Jobs Act, two … Continue reading Opportunity Zone Primer: 4 Things to Know Before Investing
Understand how location data can be used for efficient, effective and responsible marketing. Taylor Peterson on August 19, 2019 In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges – and oftentimes, our strategies are … Continue reading Location data 101: A primer for marketers
AbdulGaniy Shehu — December 27, 2018 Follow @shehuaba — December 27, 2018 Search Engine Optimization (SEO) has come to stay. Today, if you want to succeed as a business online, you must implement this strategy. However, most people don’t know how this terminology came about. Just like the handshake, we’re mostly concerned about using the … Continue reading A Primer on the History of SEO
A Primer To Grow Your Business by Jack Loechner , Staff Writer @mp_research, July 12, 2018 According to writer Tanya Van Kampen, suggesting how to get your business in front of a vast digital audience, there are six important digital marketing channels you should be utilizing to grow your business. When evaluating these channels, says Van … Continue reading A Primer To Grow Your Business
A Primer On Growing Your Business by Jack Loechner , Staff Writer @mp_research, July 5, 2018 According to writer Tanya Van Kampen, suggesting how to get your business in front of a vast digital audience, there are six important digital marketing channels you should be utilizing to grow your business. When evaluating these channels, says Van … Continue reading A Primer On Growing Your Business
