What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. Stephan Spencer on June 5, 2017 For many site owners, ranking in position 1 is the holy grail of SEO. However, if … Continue reading How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
Seshu Madabushi — January 11, 2017 Follow @mKonnekt— January 11, 2017 There are 1.8B monthly active users on Facebook (Source: FB latest financial disclosed on 11/02/16) Age 25 to 34, at 29.7% of users, is the most common age demographic. 41% of US small businesses are on Facebook Organic reach of Facebook posts ~ 2% … Continue reading Facebook Primer – Effective Ways To Use Facebook Pages
by Alex BirkettSeptember 17, 2016 If you’re part of a conversion optimization team, a big part of that job is communicating treatments to other specialists on your team (analysts, designers). Depending on the scope of the changes, you could use a few different tools and methods. Almost always, though, this includes wireframing – and it … Continue reading A Primer on Wireframing for Conversion Optimization
by Christopher Moore Follow @cjmooreSeptember 14, 2016 Logistics describe how an organization’s supply chain works; the route through which products reach customers from the manufacturer or how a company provides its services. The logistics necessary to provide goods or services will vary between industries. For example, a business that provides a service (such as a … Continue reading Business Logistics a Primer: From Ecommerce to Airlines
Is app discovery a key part of your mobile marketing plan? Columnist Craig Weinberg discusses the ins and outs of selecting the right keywords for app store optimization. Craig Weinberg on August 15, 2016 Remember the good old days of simply optimizing your site for the search engines? According to Apple, 65 percent of … Continue reading Keyword-driven ASO: a quick primer
By David Leonhardt|2016-06-02T11:21:28+00:00June 20th, 2016 “Help!” she cried. This is not the opening line of a horror movie or a detective novel. It is the opening line of a conversation I had a few months back with a lady who couldn’t get a job if her life depended on it. It wasn’t that she lacked … Continue reading The Three-step Online Reputation Management Primer
by Susan Tucker May 4, 2016 Follow @getsusanmktgMay 4, 2016 Every day for the past several months my news feed has exploded with tons of information around the new darling of social media, Snapchat. Now, for a long while this platform has been geared toward the teen-pre-teen set (and with disappearing messages who blames them … Continue reading Snapchat for Small Business – A Primer
Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise. David Fothergill on April 11, 2016 Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small scale or at a scale which … Continue reading Visual analysis of AdWords data: a primer
Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads. Frederick Vallaeys on February 18, 2016 One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of ads … Continue reading A Primer On Automating AdWords With Structured Data
Natalie MeehanJune 17, 2015 Social media, like many other technologies, has been credited with just about every benefit you can think of. It’s been heralded as the biggest thing to ever happen to business and been championed by so-called ‘gurus’ as the savior of humanity. Well, not quite, but the hype behind the potential of … Continue reading What’s the Point of Social? A Primer on Business Value
