Programmatic ad buying isn’t just about real-time bidding. Columnist Matt Ackley takes a look at other, non-real-time-bidding methods that are gaining traction. Matt Ackley on April 16, 2015 Over the past couple of years, audience marketing, particularly across social and display, has been revolutionized by the real-time bidding (RTB) auction, where ads are sold based … Continue reading Programmatic Beyond RTB: A Primer
Alan KatzmanApril 1, 2015 “Landing a freelance assignment may be more valuable than landing an internship.” Graduation season is right around the corner and for many of this year’s estimated 1.7 million graduating college students, the job market has never been more complex. Like inventory levels, businesses have always had fluctuating needs for workers. Whether seasonal … Continue reading The Gig Economy: A Primer for College Students
Amy PowerFebruary 13, 2015 There’s a lot to learn when it comes to marketing online. So much – and it changes so quickly – that it can feel overwhelming, leaving a small or mid-sized business owner reeling from all the strategies and tasks “that must be done.” So we’ve put together a very short online … Continue reading A (Very) Short Online Marketing Primer
