Tag Archives: Principle

The Secret Principle To Delight Any Audience

The Secret Principle To Delight Any Audience by Kaila Colbin , Featured Contributor, December 2, 2022 A long time ago, I noticed something about songs I love: They feel inevitable. I listen to them and have a sense of coming home, an idea that this song could not have been written any other way, … Continue reading The Secret Principle To Delight Any Audience →

The MRI principle: Why it’s beneficial for martech practitioners

Marketing Platforms

Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here’s why. Steve Petersen on November 2, 2022 Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer … Continue reading The MRI principle: Why it’s beneficial for martech practitioners →

The Observer Effect and Heisenberg’s Uncertainty Principle

Business Protection

Dave Bushy December 6, 2021 My apologies to the physicists who might be reading this. I’m no expert on quantum mechanics. But I am a lifelong learner. So when I saw an article recently on “Heisenberg’s Uncertainty Principle,” I read further and learned about what is called the “Observer Effect,” which, in physics, is described … Continue reading The Observer Effect and Heisenberg’s Uncertainty Principle →

8 Design Principle to Transform User Experience

User Experience

Aparajito Sengupta December 18, 2020 We have always instinctively appreciated brilliant design, whether in physical objects or digital products, but until recently there was relatively little recognition of the business value of design. That’s changing. Design is now increasingly seen as a differentiator and growth driver, and great user experience correlates with better business performance. … Continue reading 8 Design Principle to Transform User Experience →

Applying the Scrum Principle to Agile Marketing

Project Management

Susan Gilbert — July 25, 2018 Follow @SusanGilbert — July 25, 2018 Use Scrum in Agile Marketing to Bring More Visibility to Your Brand Social media and content curation are always in a state of flux — when it comes to being prepared for the latest marketing trends online we need to have a strong … Continue reading Applying the Scrum Principle to Agile Marketing →

The Seduction of the Pareto Principle

Sales Techniques

Dave Brock — February 7, 2018 Follow @davidabrock — February 7, 2018 All of us know, often talk about the Pareto Principle. It’s the 80/20 “rule.” an observation we apply to lots of different things. For example, 20% of our sales people produce 80% of the results. Much of the “data” suggests this is conservative, … Continue reading The Seduction of the Pareto Principle →

How to Write SMART Goals That Actually Work by Following 1 Simple Principle

Smart Planning

Adam Fout — December 28, 2017 Follow @bluesteeletx — December 28, 2017 Let’s talk about how to write SMART goals — you know, SMART goals that actually work. ‘Cause I gotta tell ya — a lot of folks write these things, and they have no frickin’ clue what they’re doing. Setting the right goals for … Continue reading How to Write SMART Goals That Actually Work by Following 1 Simple Principle →

How to Use the Pareto Principle to Earn More Money

Email Marketing

Amanda Abella — October 5, 2017 — October 5, 2017 Maklay62 / Pixabay In a recent post, I made mention of how I use the Pareto Principle to determine how much money to spend on marketing. For those who may not know, the Pareto Principle states that 80 percent of results come from 20 percent … Continue reading How to Use the Pareto Principle to Earn More Money →

Build Your Social Media Strategy On The Age-old Principle: Less Is More

Social Media Strategies

Arpan Shah — December 21, 2016 Follow @arpanshah1990— December 21, 2016 Social media campaigns are effective tool to reach out to the target audience for all marketers and brands. No matter what the size of your budget is one has to assign a chunk to the social media promotions. Recent presidential elections in the USA … Continue reading Build Your Social Media Strategy On The Age-old Principle: Less Is More →

Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing

Online Marketing

by Alex BirkettSeptember 10, 2016 If you’ve worked in marketing, sales, conversion optimization – any role that has to do with strategic communications/persuasion – you’re likely familiar with the work of Dr. Robert Cialdini. Since his last book, Influence, came out 30 some years ago, his work has done nothing but influence new generations of … Continue reading Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing →