Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year. Constantine von Hoffman on June 10, 2024 Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) … Continue reading B2B marketers say improving data quality is top priority
Trust In Google Ads Down, PPC Report Cites AI As Top Priority by Laurie Sullivan , Staff Writer @lauriesullivan, April 5, 2024 Implementing artificial intelligence (AI), machine learning (ML) and automation to further develop skills; improve return on ad spend, CPAs, conversions and leads; measurement of first-party data, attribution, removal of cookies, conversion tracking, and Google … Continue reading Trust In Google Ads Down, PPC Report Cites AI As Top Priority
DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy Leifer, DirecTV’s chief ad sales officer, to … Continue reading DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study by Ray Schultz , June 23, 2023 AI will be the No. 1 spending priority for 47% of technology officers over the next year, according to a study by the CNBC Technology Executive Council. At 21%, AI budgets are more than double … Continue reading AI Is The Top Spending Priority For Almost Half Of Technology Officers: Study
CMOs Place Priority On ChatGPT And First-Party Data: Study by Ray Schultz , February 23, 2023 Chief marketing officers seem to be embracing ChatGPT, according to the 2023 CMO Survey, a study by Chief Outsiders. On a scale of one to 10, the most important task for ChatGPT is content creation and management (7.37). Market … Continue reading CMOs Place Priority On ChatGPT And First-Party Data: Study
Email-based identities are seen by marketers and publishers as of limited value. Kim Davis on November 9, 2022 Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Publishers are feeling the pressure, too. Compared with 2021, around twice as many marketers, and well over twice as … Continue reading Marketers make identity solutions an urgent priority
Musk Says Fixing Twitter Search A Priority by Laurie Sullivan @lauriesullivan, November 6, 2022 It appears that Elon Musk, the new owner of Twitter, has a strategy to improve search on the platform, and acknowledged that “fixing search is a high priority.” On Saturday, Musk tweeted: “Search within Twitter reminds me of Infoseek in ’98! That … Continue reading Musk Says Fixing Search On Twitter A Priority
Linda Aylesworth | April 1st, 2022 GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential… GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential that your data is migrated carefully to avoid any … Continue reading Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
Knowing the value of first-party data collection and activation is the first step toward successful campaigns. Corey Patterson on January 5, 2022 “No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based … Continue reading Why first-party data collection should be a priority for marketers
Brian Wallace October 29, 2021 Technology has wedged its way into becoming an essential part of our everyday purchase activities. It’s expedited delivery, salvaged cravings of instant gratification, served as a resource in the form of reviews and most importantly, it’s established a blue ocean of endless choices to consumers located in every corner of … Continue reading Why Localization Is a Priority For eCommerce
