Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding
Blair Nicole Nastasi February 8, 2021 As the Covid-19 pandemic continues to change the landscape of organizations around the world, business leaders are still struggling to adapt to the new norm. With many employees still working from home and nearly every industry conducting more business remotely, businesses have found it a challenge keeping employees engaged. … Continue reading Driving Employee Engagement Should Be First Priority For Business Leaders in 2021
Sammy Courtright January 8, 2021 One of the most unfortunate challenges that some individuals have been facing as a result of the pandemic is it’s taken a toll on their mental health. As a result, employee mental health is now a front-and-center issue for most organizations to address. One of my company’s goals is to … Continue reading 3 Small Ways to Make Mental Health a Big Workplace Priority
Jessica Mehring September 8, 2020 Technology does not run an enterprise; relationships do. – Unknown Would you propose marriage on a first date? No. (Well, let’s hope not.) If you delve into wedding planning on your first date, you’re jumping the gun. You fast-forwarded from the getting-to-know-you phase to saying, “I do.” It’s the same … Continue reading Why Relationship Enablement Should Be a Business Priority
Delaney Kline August 4, 2020 People are spending more and more time on their phones these days – especially younger generations, making social media an increasingly effective way to market your business. Social media is a great way for consumers to understand and research a brand before making a purchase. But not all businesses are … Continue reading Why Social Media Should Be a Priority for Every Small Business
Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2020 Twenty percent of marketers in SimilarWeb’s State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority for 2020. Many will … Continue reading Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers
Thomas Griffin — December 6, 2019 Follow @jthomasgriffin Today, it’s not enough to advertise your business and hope that people believe your message. Such an approach treats your audience impersonally and won’t leave an impression on people’s minds. With the advent of the internet, people are met with ads and products everywhere. There’s a high … Continue reading 7 Reasons Why Businesses Must Make Community Building a Priority
Just 9% of DCX executives have rolled out personalization tools in their organization. Amy Gesenhues on November 15, 2019 One would think that with more than 7,000 martech tools available to create exceptional digital customer experiences, businesses would have little trouble building a marketing stack that delivers a seamless customer journey — but that doesn’t … Continue reading Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data. Mark Grether on December 21, 2018 As the impact of GDPR crystallizes, not surprisingly, walled gardens are imposing a new wave of data restrictions on advertisers. Their narrow interpretation of GDPR regulations is limiting agencies access to … Continue reading Why first party data should be your first priority
Colleen McKenna — March 20, 2018 Follow @Colleen_Intero — March 20, 2018 As one quarter comes to a close and we roll into another, how are you doing with your intentions, resolutions, goals, and plan? Have you moved your LinkedIn initiative forward and are you making tangible progress? (We’d like to hear about those successes, … Continue reading Keep Your LinkedIn a Priority From One Quarter to the Next
