Developing a top-notch customer loyalty program is hard — but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program Rohit Gupta on January 19, 2018 Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are … Continue reading Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018
Tonya Vinas — December 13, 2017 — December 13, 2017 What does buyer-focused marketing really mean? We have stages, funnels and charts for technical reference, but what really drives this proven model is understanding buyers as real people with real challenges that don’t always align with neat parameters. The seeds of engaging content are gathered … Continue reading 3 Amazingly Simple Reasons to Make Buyer Lifecycle Marketing a Priority
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017 Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting
Rob Clark — April 27, 2017 — April 27, 2017 Starting a small business comes with countless questions and concepts to ponder and analyze. Among the most essential is cash flow. Caron Beesley describes its importance as “the lifeblood of a business and critical in its growth” in a story for the Small Business Administration … Continue reading Entrepreneurs Should Put a High Priority on Cash Flow
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line. Heather Timney on January 30, 2017 It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s … Continue reading The rise of retention marketing as a strategic priority in 2017
Toby Nwazor — December 5, 2016 Follow @TobyNwazor— December 5, 2016 The first things that come to mind when we think about starting a business are the burdensome ones; business premises, equipment, capital. It is proper and even normal to think about these things, but all they do is de-motivate you especially when your bank … Continue reading 4 Areas Every Smart Entrepreneur Must Invest in as a Priority
by Sean Pomeroy Follow @Sean_PomeroyAugust 19, 2016 After spending a great deal of time and resources to bring in quality new hires, many employers are making a major mistake by not prioritizing onboarding. Despite the fact that effective onboarding improves employee performance and increases employee engagement and retention, according to a report by the Partnership … Continue reading Why Smart Companies Are Making Onboarding A Top Priority
Attribution is key for marketers looking to optimize media channels in this increasingly fragmented world August 2, 2016 Attribution is key for marketers looking to optimize media channels in this increasingly fragmented world Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such … Continue reading Attribution Becoming More Of A Priority For Marketers
by Patrick Antinozzi May 5, 2016 Follow @pattitudezMay 5, 2016 More, more, more… We hear a lot about finding ways to acquire new customers. Strategies, data, technology, marketing tactics… It’s all out there in mass quantities. But what about keeping the customers you already have? Businesses are finally starting to realize that customer retention should … Continue reading 7 Reasons Customer Retention Should Be Your #1 Priority
Stefan WolpersOctober 26, 2015 Building a valuable, useable and feasible product does not happen overnight. These are my four core learnings from focusing on customer value, looking back at the projects I have been pursuing over the years. Lessons Learned #1: Customers Don’t Know What They Want. And You Cannot Just Ask Them. It’s really … Continue reading 4 Lessons Learned From Making Customer Value Your Priority
