Carly McCrory — December 17, 2019 Search Engine Optimization. What a buzz word. Most people have heard of it, some marketers may have dabbled in it, but there are very few people with a true understanding of what a real SEO strategy entails. “But Carly, SEO is basic stuff,” you may say. “I know about … Continue reading What You’re Probably Missing From Your SEO Strategy
Mark Irvine — November 25, 2019 Oh, Bing—always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It’s the most visited site in the world and generates 3.5 billion searches every day. Google is integrated into our lives, our technology, our politics, and even our language—“Google” is literally now … Continue reading Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do
Larry Kim — July 26, 2019 Follow @larrykim — July 26, 2019 Twitter is a powerful tool in any company’s or professional’s arsenal. The platform can help you rocket to success and stand out like the majestic unicorn you know yourself to be. But, you’ll only get out of this world results if you truly … Continue reading 6 Amazing Twitter Hacks You’ve Probably Never Done Before
Derek Davidson — April 12, 2019 — April 12, 2019 I read somewhere that multi-tasking makes you stupid. So, I did some research to understand why. What I learned was both interesting and revealing. Google Is Your Research Friend In my business, the phrase ‘multi-tasking makes you stupid’ is often quoted. So, I typed the … Continue reading Why Multi-Tasking Makes You Stupid (And Why You’re Probably Enjoying It)
John Rampton — February 1, 2019 — February 1, 2019 Free-Photos / Pixabay Sometimes the conventional wisdom and obvious advice that you’ve heard a million times doesn’t cut it when need a major productivity boost. During these times you might need to think outside the box and use the following 12 productivity hacks to get … Continue reading 12 Productivity Hacks You Probably Aren’t Using
What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to … Continue reading 5 PPC mistakes you’re probably making in your campaigns
Allen Finn — April 17, 2018 — April 17, 2018 While the Creative Hub is riddled with superlative examples of big brands (with creative teams and swollen bankrolls) launching neat stuff on Facebook, it can be difficult to envision, say, an accountant or plumber or three-person startup creating Canvas ads. That doesn’t mean you need … Continue reading 3 Killer Facebook Ad Types You Probably Aren’t Using (Yet)
SEO Metrics You Should Be Tracking But Probably Aren’t by Hamlet Batista , Op-Ed Contributor, February 7, 2018 Determining your SEO success means more than just tracking Google page rankings. Marketers and their customers have one thing in common: their eyes are on the first page of Google search results. With various estimates putting the … Continue reading SEO Metrics You Should Be Tracking But Probably Aren’t
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. Brett Middleton on January 19, 2018 The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports … Continue reading 3 AdWords features you’re probably underutilizing
Stefan Wolpers — January 8, 2018 Follow @StefanW — January 8, 2018 TL; DR: Lipstick Agile — Happiness in the Trenches? Have you noticed how many people in the agile field are unhappy with their work situation — caught in a lipstick agile situation where an organization already struggles doing agile? (Not to mention ‘becoming … Continue reading Lipstick Agile — 13 Signs You Probably Need a New Job
