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January 30, 2025 3 ways smarter design can solve the noise problem At work or other places where people gather, addressing acoustics can help with a host of issues. BY Gordon Boggis By Gordon Boggis and Michael DiTullo Imagine sitting in a café where the clatter of a fork hitting a plate across the room drowns … Continue reading 3 ways smarter design can solve the noise problem
Two surveys show data is very much on the mind of marketers when they think about their martech stack. Mike Pastore on October 11, 2024 at 10:48 am | Reading time: 5 minutes Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the … Continue reading Does your marketing team have a martech problem or a data problem?
July 19, 2024 How to get problem employees to change their ways when performance reviews simply won’t work A too-brilliant-to-fire health-tech engineer kept blowing deadlines and ignoring scathing performance reviews. These executive coaches reveal a different management strategy that finally got him to shape up. BY Chantal Laurie Below and Jo Ilfeld Managers often use performance … Continue reading How to get problem employees to change their ways when performance reviews simply won’t work
July 07, 2024 How to ask better questions to solve any problem If you’ve reached a career inflection point or you’re unhappy with your job or frustrated by managing a team, take a beat and ask yourself these questions. BY Lydia Dishman Welcome to Work Smarter, Fast Company‘s newsletter on career, leadership, and productivity advice. You can … Continue reading How to ask better questions to solve any problem
May 29, 2024 Google AI’s hilariously bad answers aren’t the big problem When a search engine is ridiculously wrong, we can deal with it. But AI’s subtler mistakes and general sloppiness are a more serious long-term problem. BY Harry McCracken Contrary to anything you’ve been told recently, putting glue on pizza is not a good idea. … Continue reading Google AI’s hilariously bad answers aren’t the big problem
Problems demonstrating marketing ROI? Think about company performance rather than marketing performance and reconsider your metrics. Shiv Gupta on May 14, 2024 Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating … Continue reading The marketing ROI problem has its roots in marketing culture
Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth. Liam Moroney on May 3, 2024 It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our … Continue reading The problem with B2B marketing: Misaligned measurement is stifling innovation
April 20, 2024 The TikTok ban misses the big picture: America’s social media literacy problem Americans’ sources of information have declined in quality, and the problem goes beyond any one social media platform. BY The Conversation The U.S. government moved closer to banning the video social media app TikTok after the House of Representatives attached the … Continue reading The TikTok ban misses the big picture: America’s social media literary problem
March 28, 2024 Mental health care underutilization is a revenue problem Here are three things organizations can do to turn the situation around. BY Melissa Frieswick From the beginning of my career, I knew I wanted to help others. And for the people asking why I didn’t become a care provider, I did, in my … Continue reading Mental health care underutilization is a revenue problem
Martech innovations have created hundreds of little islands of strategy, tactics and data. Mike Maynard on March 14, 2024 Most marketers love martech tools. They save time, improve campaign performance and allow you to complete many additional tasks you would never have been able to achieve without their automated capabilities. However, there is a problem. … Continue reading The sticky problem of martech integration
