Tag Archives: problem

Marketers look to adtech and agencies to solve the addressability problem

IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions. Kim Davis on February 9, 2022 NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual … Continue reading Marketers look to adtech and agencies to solve the addressability problem

Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need to Understand

Jeffrey Gabriel December 15, 2021 Domain trends can hurt your business. Especially if you choose .io over the traditional .com domain. This also holds true for .co, .net, and so on. Let’s not forget the sizable advantage a business has with a .com domain. Why is all this domain discussion so important? The trust factor, … Continue reading Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need to Understand

Unlock Your Real Business Problem – and Solve it – Sooner Using Anticipatory Leadership

Daniel Burrus December 4, 2021 If you have read any of my past blogs, you know that in my Anticipatory Leader System, I teach a competency called the Skip It Principle. On the surface, something like problem skipping might seem like a hands-off approach to solving an issue that arises in your organization; however, it’s … Continue reading Unlock Your Real Business Problem – and Solve it – Sooner Using Anticipatory Leadership

How to Solve the Problem of Remote Collaboration in the Age of Working From Home

Dmytro Spilka June 23, 2021 Whilst the general consensus about working from home is positive, because of the travel cost reduction, the reduced commute time and general flexibility of the working from home day, the loss of working within an empirical team of course doesn’t really exist anymore. Statistics show that in the Netherlands alone, … Continue reading How to Solve the Problem of Remote Collaboration in the Age of Working From Home

To Cancel or Not: The Problem With Cancel Culture Outside the Western World

Kavinda Welagedara June 15, 2021 Cancel culture gained popularity in the US during the latter half of the Trump administration. At the point of writing this, many celebrities, brands, and ‘normal’ individuals have faced backlash over things they said and did (even from decades ago). Americans are split between whether they need cancel culture or … Continue reading To Cancel or Not: The Problem With Cancel Culture Outside the Western World

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2021 Some 43% of respondents in a recent White Ops survey said they could not estimate how much of the traffic coming to their website is bot activity as opposed to humans they wanted to reach. … Continue reading Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows