Analisa Sande — December 17, 2017 — December 17, 2017 The Internet has made it possible for even small entrepreneurs to reach around the world. Unfortunately, this doesn’t make your job any easier. Anyone can sell a product, but not everyone can make a profit on it. It’s not just because competition is fierce, though … Continue reading Solutions to Common Problems E-commerce Entrepreneurs Face
Serenity Gibbons — November 11, 2017 — November 11, 2017 stevepb / Pixabay Most businesses don’t have steady revenue all year round. There are months where sales are high and months where you’ll barely scrape by. There are also sudden expenses and late payments from customers that may threaten to do you in. But for … Continue reading 7 Tips for Fixing Your Short-Term Cash Flow Problems
Lianna Patch — November 2, 2017 — November 2, 2017 You might be perfectly happy with your store’s revenue. Maybe you’re recovering 80% of your abandoned carts and rolling right along with a successful promo strategy. Heck, you might just have tons of traffic and sales and happy customers! Far be it from us to … Continue reading Mo’ Money, No Problems: How to Increase Your Ecommerce Store Revenue
Brandon Carter — October 18, 2017 Follow @bscarter — October 18, 2017 Looking at the top of your employee benefits, you see items with clear ROIs. Health insurance. Paid time off. 401(k) matching. You know what problems those solve and how valuable they are to employees. But then you move further down the roster and … Continue reading What Problems Do Employee Discount Programs Solve?
Nick Jaworski — October 6, 2017 Follow @NBJaworski — October 6, 2017 OpenClipart-Vectors / Pixabay When you look at the marketing efforts of various drug rehab and addiction recovery centers, you will quickly notice that their content is mostly about them and says very little about those they are trying to help. Or maybe I … Continue reading Recovery Marketing Needs to Be About People, Not Problems
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Pratik Dholakiya on September 29, 2017 Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. … Continue reading 7 on-site SEO problems that hold back e-commerce sites
Karl Sakas — August 29, 2017 Follow @KarlSakas — August 29, 2017 nrjfalcon1 / Pixabay This weekend, I discovered a bubble in the sidewall of one of my tires—a spot where the rubber bulged out, as if the tire were about a explode. Tire bubbles can come from a manufacturing defect or from damage to … Continue reading Don’t Ignore a Flat Tire… or Business Problems at Your Digital Agency
Angela Hausman, PhD — August 23, 2017 Follow @MarketingLetter — August 23, 2017 Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s it. Whether the consumer visits your brick and mortar store or the one you host online, your job is to … Continue reading Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics
Personal Branding Blog — August 22, 2017 — August 22, 2017 AlexAntropov86 / Pixabay Salespeople are invariably the ‘fall’ person for taking the blame when it comes to errors. The blame game is rampant inside the company and clientele hold the representative responsible. The very best approach is to quickly apologize and avoid all excuses. … Continue reading Encourage or Detract Clients: How You Solve Problems
Edin Šabanović — June 2, 2017 — June 2, 2017 The conversion funnel is the most important part of every e-Commerce website. It’s where the magic happens: visitors turn into customers, fulfilling the purpose of your website. But sadly, as we know, not all visitors who put a product into their carts end up buying. … Continue reading Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics
