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Tag Archives: Process

Microsoft Trained Small Language Models To Process, Understand Search Query Responses

Microsoft Trained Small Language Models To Process, Better Understand Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, December 18, 2024 Microsoft improved Bing with new large language models (LLMs) and small language models (SLMs), which the company says helped to reduce latency and cost associated with hosting and running search. “Leveraging both Large Language Models … Continue reading Microsoft Trained Small Language Models To Process, Understand Search Query Responses

Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process

Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process by Laurie Sullivan , Staff Writer @lauriesullivan, August 12, 2024 AI supports processes ranging from the brief to audience development and planning, but with help from artificial intelligence (AI) Dentsu will do more. The company plans to re-engineer the media-planning process and allow its developers to … Continue reading Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process

Follow this 3-step process to stay on track with your midyear resolutions

July 18, 2024 Follow this 3-step process to stay on track with your midyear resolutions  Most people have already fallen off the wagon when it comes to achieving their New Year’s goals, but it’s not too late. BY Krissi Driver We’re officially halfway through the year, and the clock is ticking down on how much time … Continue reading Follow this 3-step process to stay on track with your midyear resolutions

How to map your selling process to the way your B2B customers buy: A case study

Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior. Ruth Stevens on August 22, 2023 B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ … Continue reading How to map your selling process to the way your B2B customers buy: A case study