Looking at the methods used to personalize, how efficiently they are performed and how they are improved over time is part of measuring ROI. Greg Kihlstrom on December 27, 2022 This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second … Continue reading The ROI of personalized experiences: Process measurements
Tag Archives: Process
5 ways to tune up your unsubscribe process before the holidays
Goodbye doesn’t have to mean “get lost.” Here’s how to make your email unsubscribe process more user-friendly. Kath Pay on November 3, 2022 What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over … Continue reading 5 ways to tune up your unsubscribe process before the holidays
Neutronian’s Process For Verifying Minority Ownership Companies Launches
Neutronian’s Process For Verifying Minority Ownership Companies Launches by Laurie Sullivan @lauriesullivan, October 4, 2022 Neutronian on Tuesday launched NQI Minority Ownership Verification, a standard approach to validating and scoring companies based on minority ownership. Undertone’s Uplift Collective is the first to allow independent verification of its network. It will allow media buyers to verify … Continue reading Neutronian’s Process For Verifying Minority Ownership Companies Launches
How customer journey orchestration affects process: Getting started on CJO
Here are three processes essential for succeeding with CJO. Greg Kihlstrom on September 30, 2022 This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and … Continue reading How customer journey orchestration affects process: Getting started on CJO
The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI
The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands. Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI
Why the design thinking process is so important: a primer
By Kaitlyn McInnis August 07, 2022 The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given demographic or community. Big-name brands such as Apple and Samsung were quick to adopt … Continue reading Why the design thinking process is so important: a primer
Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process
Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process Deanna Ritchie / 04 Aug 2022 Walnut, the disruptive product demo startup, has designed its buzzworthy Sales Experience Platform to help SaaS sellers seamlessly connect with their prospects. It utilizes personalized, codeless interactive demos that are fully optimized to maximize the B2B sales process. Walnut’s … Continue reading Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you. Steve Petersen on August 1, 2022 Procuring and renewing tech and services is a big part of martech management. Parts of that are enjoyable – finding out what capabilities you can add to your stack, for one. And parts are not – … Continue reading Winning the martech procurement process
Is Robotic Process Automation (RPA) the Next Big Thing in Automation?
Is Robotic Process Automation (RPA) the Next Big Thing in Automation? Jim Edwards / 16 Jul 2022 A McKinsey Global Survey on Automation in 2020 revealed that 66% of organizations had automated one or more functions or business units, which was 57% in 2018. There is an increase in the number of organizations implementing automation. … Continue reading Is Robotic Process Automation (RPA) the Next Big Thing in Automation?
How home offices have evolved—and gotten cozier in the process
By Danica Lo June 29, 2022 When the country shut down in March 2020, office workers and their laptops decamped to kitchen tables and bedrooms—many of us assuming we’d be back at our company headquarters in mere weeks. Fast forward more than two years later, and the landscape of work, and our home-office … Continue reading How home offices have evolved—and gotten cozier in the process
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