How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world. Giannina Rachetta on June 23, 2022 The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics … Continue reading Rethinking the marketing planning process for an agile world
By Elizabeth Segran June 13, 2022 Creating a unique piece of jewelry for an anniversary or a milestone is a lovely idea—but traditionally, ordering custom rings or necklaces has been expensive and exclusive. [Photo: Hannah Thornhill/courtesy Silent Opus] A new startup called Silent Opus wants to modernize the process by letting you choose the … Continue reading This fine jewelry startup puts the design process in your hands
Matt Williams Last updated: 11 April 2022 Mastercard is reportedly applying to file over a dozen NFT patents and metaverse related trademarks in the United States. Some of the USPTO (United States Patent and Trademark Office) applications can be viewed here and here. One document describes the application as pertaining to: Processing of virtual credit … Continue reading MasterCard to Process Card Payments in the Metaverse
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction. Chris Elwell on March 21, 2022 Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say … Continue reading The B2B sales process is more effective now than pre-COVID
Mitul Makadia November 19, 2021 As a business, your ability to retain the market’s competitive edge requires you to balance the necessity and difficulty for new product development. It is where the new product development process comes into play. It helps you test the new product’s sustainability for the market needs and its economic usefulness. … Continue reading Top 5 Benefits of New Product Development Process for Businesses
Jeremy Durant November 9, 2021 Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent, which is critical if your purpose is to generate leads. In this post, we walk … Continue reading A 5-Step Process to Choose the Right Keywords for Your SEO Strategy
Nicole Hitner October 21, 2021 Any business, no matter what industry or size, is collecting information about its customers, its market, its conversions, etc., and just about every business looks to manage that data through dashboards. Dashboards do the tricky work of presenting complexity in the simplest of ways. Organizing information so that it can … Continue reading What Is the Best Process for Creating a Dashboard?
Tom-Chris Emewulu September 24, 2021 With chargebacks accounting for a significant chunk of the $ 130 billion projected losses for retailers due to card-not-present fraud by 2023, it’s easy to see why every e-commerce merchant must understand how chargebacks work. It would’ve been easy to write off chargebacks as a cost of doing business if … Continue reading The Chargeback Process: Everything You Need to Know About Chargebacks and How to Win Disputes
Clair Kim September 21, 2021 Inclusion has been making waves in the corporate world, convincing more and more companies to tackle diversity, equity, and inclusion head-on. Taking that deep dive into this more inclusive office culture is definitely important in the road to a better and more unified world. However, when the approach doesn’t mirror … Continue reading 3 Simple Recruitment Practices to Make Your Hiring Process More Inclusive
Nancy Solari September 16, 2021 Whether you’re looking for a friendly receptionist or an essential vice president, finding the best people for your business can be stressful. Hiring is an investment, and you don’t want to wait a month into that person’s position only to realize that your new employee is not the right match. … Continue reading Unpacking the Interview Process – A Guide to Hiring the Best Candidate
