Tag Archives: Process

3 Ways to Use Video in the Sales Process

Chelsea Boice — October 3, 2019 Like Ariel of Disney’s The Little Mermaid, video wants to be where the people are: websites, social media platforms, mobile apps, email, and so on. You probably have heard that consumers prefer video over other content formats, and its presence in the digital space has transcended a multitude of … Continue reading 3 Ways to Use Video in the Sales Process →

Why Mentoring During the Onboarding Process is Beneficial

Marketing Strategy

Darleen DeRosa — September 30, 2019 Follow @onpoint_llc Organizations face a great deal of pressure when it comes to making hiring decisions . Selecting a candidate who isn’t the right fit for a position can be a costly mistake in terms of lost time, money, and productivity. Unfortunately, even if a company does make the … Continue reading Why Mentoring During the Onboarding Process is Beneficial →

If You Aspire to Excellence Focus on Process

Management Skills

Laura Patterson — September 27, 2019 Follow @LauraVEM We understand that often Marketing is under the gun to get things done. Everyone from the CEO down wants everything NOW. To “get things done”, Marketing like all functions in the organization runs on processes. Planning, reporting, model development, research, customer journey mapping, content creation, event management, … Continue reading If You Aspire to Excellence Focus on Process →

Principles of Process: How to Balance Intuition and Logic in Your Business Strategy

Business Strategy

Jeanne Hardy — September 27, 2019 Follow @creativebizinc rawpixel / Pixabay Many entrepreneurs, particularly those in creative industries, often build their careers and businesses on a strong sense of intuition. Intuition, also described as a gut feeling or a sixth sense, is a powerful way that our minds process information and reach conclusions subconsciously without … Continue reading Principles of Process: How to Balance Intuition and Logic in Your Business Strategy →

How to Hire a CRO Agency: A Process to Get It Right

Outsourcing

Lindsey Peacock — September 21, 2019 — September 21, 2019 Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. But it’s on the rise—60.8% of businesses are making CRO a priority. As more companies think about starting or expanding CRO programs, the “agency or in-house?” question is also earning … Continue reading How to Hire a CRO Agency: A Process to Get It Right →

Webinar Emails: A Start-to-Finish Promotion Process

Webinars Marketing

Michelle Deery — September 15, 2019 — September 15, 2019 Webinars can establish a relationship with leads and teach them how your product can improve their lives. Some 75% of marketing and sales leaders say webinars are one of the most effective methods to generate high-quality brand awareness. But not every webinar is a success—78% … Continue reading Webinar Emails: A Start-to-Finish Promotion Process →

Stack evolution: Cancel those credit cards and put a process in place

Finacial Guide

Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to change. Anita Brearton on September 5, 2019 Over the last five to 10 years, companies have been spending more and more on technology to acquire, engage and retain customers. Increased pressure to achieve … Continue reading Stack evolution: Cancel those credit cards and put a process in place →

Buying martech is easy, managing the process to use it effectively is the hard part

Marketing Technology

Shifting priorities wreak havoc on our best intentions as martech buyers so it’s important to take the time to plan and avoid random acts of martech. Steve Petersen on August 29, 2019 It’s easier to buy than to manage when it comes to marketing technology. While finding a solution to a problem isn’t always a … Continue reading Buying martech is easy, managing the process to use it effectively is the hard part →

Fix Your Hiring Process With Better Interviews [Infographic]

Effective Hiring

Brian Wallace — August 20, 2019 Follow @nowsourcing — August 20, 2019 Hiring a new person for any type of business can be daunting. There’s the job posting — where should you put it? Then comes a flood of resumes, some of which lack cover letters about why that person would want to work for … Continue reading Fix Your Hiring Process With Better Interviews [Infographic] →

How to Use Qualitative Research to Kickstart Your Segmentation Process

Marketing Segmentation

Katie Sweet — August 16, 2019 Follow @misskatiehrdy — August 16, 2019 Segmentation is all about grouping people together based on shared traits, and it plays a critical role in helping a company better understand and respond to its customer base. Companies often use segments to identify the needs of one customer group over another … Continue reading How to Use Qualitative Research to Kickstart Your Segmentation Process →