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Tag Archives: Produces

Embracing a little chaos produces a lot of marketing creativity

Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress. Kathleen Schaub on January 29, 2025   “I left other people alone.” Some days, the ability to make this claim can be a manager’s highest achievement. The task has always been challenging, as I’m naturally inclined to … Continue reading Embracing a little chaos produces a lot of marketing creativity

Enchanted On-Hold Marketing Produces Loyal Customers

Nick Terket — November 23, 2016 — November 23, 2016 I recently read Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds, and Actions.” It’s a terrific book with great insights for capturing customers’ attention. That enchantment should include your on-hold marketing. Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds and Actions” … Continue reading Enchanted On-Hold Marketing Produces Loyal Customers