Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product
McDonald’s Replaces Product Placement With Streaming Delivery Through App by Laurie Sullivan @lauriesullivan, May 16, 2023 Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald’s that allows consumers to order products seen in films or television series by scanning them. The campaign, Order That Scene, reaches for the culture who … Continue reading McDonald’s Replaces Product Placement With Streaming Delivery Through App
Product-Led Content: Weave Your Product into SEO Content Ali Faagba / 13 May 2023 If you’ve ever gone from reading a blog post to signing up for a free trial of any software after conducting a Google search, you’ve encountered product-led SEO content. It departs from the previous online marketing strategy of generating marketing-qualified … Continue reading Product-Led Content: Weave Your Product into SEO Content
Top Product Information Management Trends for 2023 Dietmar Rietsch / 18 Apr 2023 Technology continues to catalyze transformations around the globe in every vertical. Given the momentum at which technology is evolving in these uncertain times, enterprises must plan ahead, keeping track of the trends and innovation. This applies to every technology function in … Continue reading Top Product Information Management Trends for 2023
Google will have AI generate ads based on brand-submitted content. Plus, this week’s AI-powered martech products, platforms and features. Constantine von Hoffman on April 20, 2023 We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for … Continue reading This week’s AI product releases: Google adds generative to ads and more
Boost Amazon Product Listing With The Best Amazon Photography Aashirvad Kumar / 01 Apr 2023 Do you want to get the most out of your Amazon product listing? Professional photography can effectively make a powerful impression on shoppers, attract attention, and increase sales. With the increased competition, your Amazon product listing needs to stand … Continue reading Boost Amazon Product Listing With The Best Amazon Photography
Digimind’s AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English. Constantine von Hoffman on March 15, 2023 Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze … Continue reading Digimind’s new product combines two AI engines to monitor and analyze social media
How Product Information Management Works Victoria Puzhevich / 01 Feb 2023 The e-commerce sector has shown significant and stable growth worldwide in recent years. Sales are predicted to reach approximately 7.4 trillion dollars in 2025, which is more than a 60% percent increase since 2021. It seems that the e-commerce market is not going … Continue reading How Product Information Management Works
By Chris Morris January 12, 2023 There’s no denying that the Consumer Electronics Show has produced a number of truly revolutionary products. But for every success there are dozens—possibly hundreds—of gadgets, apps, doodads, and whatchamacallits that are bound to never be seen again. It’s not just startups that fall short. Even some of the … Continue reading Lessons from 8 of the biggest tech product failures of all time
3 Ways Data Mesh Can Improve Digital Product Development Manish Limaye / 18 Nov 2022 Data management continues to change as companies try to find the best ways to manage and store endless amounts of data. Data has become a differentiator for many businesses as they aim to know, analyze and build trust with their … Continue reading 3 Ways Data Mesh Can Improve Digital Product Development
