Teenage Engineering OP-1 synthesizer now available for pre-order, we tour its shiny new features (video) T. Wolbe In an era of synth-toy overload, the OP-1 is definitely doing its thing to set itself apart from the pack. It wouldn’t have surprised us if it never came out, simply vanishing into the ether like most … Continue reading Teenage Engineering’s ‘Field’ products are testing customer loyalty
Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value
New Intercom Surveys and Switch aim at expanding the omnichannel service experience. Chris Wood on March 24, 2022 Today, customer engagement software company Intercom launched two new products – Surveys, a real-time insights tool, and Switch, a tool that transfers customers from a phone queue to Intercom’s Messenger support. They also announced a redesign of … Continue reading Intercom introduces new customer service and insights products
YouTube 2022 Product Roadmap: Shoppable Video, NFTs by Laurie Sullivan @lauriesullivan, February 11, 2022 YouTube Chief Product Officer Neal Mohan on Thursday laid out the company’s 2022 roadmap to enhance the site’s shopping experiences and interactivity between brands, creators and those who visit their content. The company will release five tools that allow creators, brands … Continue reading YouTube Releases 2022 Roadmap For New Products, Including Shoppable Videos And NFTs
Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust. Chris Wood on February 1, 2022 Last week, Instacart, the platform that offers grocery delivery and pick-up from local stores, announced new Instacart Ads products that boost CPG brand exposure to customers. The new products include brand pages … Continue reading How Instacart’s new ad products disrupt grocers while strengthening brand relationships
Instacart Adds CPG Brand Pages, Suite Of Display Ad Products by Laurie Sullivan @lauriesullivan, January 26, 2022 Instacart on Wednesday introduced its first display ad units, as well as branded pages that serve as the hub for consumer product goods and food brands on the site. The units are free, and present an opportunity for … Continue reading Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
DeJuan Wright January 12, 2022 I believe that one of the greatest studies ever created is philosophy. That’s because the thing that makes philosophy such an intriguing study is the depth of its simplicity. Some of the simplest statements uttered by thought leaders thousands of years ago can still perfectly describe present-day life. Many statements … Continue reading Methods to Incentivize Social Media Influencers to Promote Your Products
Jared Atchison January 10, 2022 Cross-selling and upselling are two powerful ways to grow your business in 2022. These techniques involve getting your customers to spend more money on your site in exchange for extra value through your products or services. Before I explain how to use these strategies to grow your business, it’s vital … Continue reading How to Cross-Sell and Upsell Your Products Like a Pro
The Theranos conviction has thrown a spotlight on tech start-ups over-promising and under-delivering. Kim Davis on January 6, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading Should start-ups worry about hyping their products?
DeJuan Wright November 26, 2021 We’ve all heard the saying to “never judge a book by its cover.” And while that saying certainly is helpful in helping us to not take appearances for granted, and not undervaluing things and people based on what they look like on the outside – we still make decisions on … Continue reading Recent Data Shows That Consumers Prefer Products With These Types of Packages
