Tag Archives: products

B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products

B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products by Ray Schultz , Columnist, November 17, 2021 B2B marketers should not worry about how to reach increasingly younger buyers. The answer is mobile, according to Consumerization of B2B, a study released Wednesday by Rightpoint. Of the individuals polled, 54% are shopping on their … Continue reading B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business Products →

The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

Marketing Platforms

Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models. Tony Byrne on October 20, 2021 For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand … Continue reading The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed? →

What You Need to Know to Start Selling Products Online

Product Development

Dildeep Singh September 16, 2021 There’s a lot more to selling things online than just putting items on Amazon or eBay and hoping for the best. It all starts with developing a plan for how to approach the situation. It should be something you know and are passionate about. Here’s what you need to know … Continue reading What You Need to Know to Start Selling Products Online →

The Secret to Products and Services Customers Use

Product Marketing

Jeff Doolittle August 8, 2021 Efficiency thinking is failing businesses and society. Incremental improvements in business processes have resulted in low-cost, widely available products and tremendous waste and social challenges. The future of value creation is designing for both the individual and society using design thinking. Design thinking creates value through aligning consumer desirability, technological … Continue reading The Secret to Products and Services Customers Use →

Shutterstock.AI launches data products for AWS Data Exchange customers

Amazon AWS

New Shutterstock subsidiary enables businesses of all sizes to train computer vision models at scale. Chris Wood on July 30, 2021 Shutterstock.AI, a new subsidiary of the widely used creative content platform Shutterstock, has announced the availability of its data on AWS Data Exchange, a service that aims at enabling companies to find and use … Continue reading Shutterstock.AI launches data products for AWS Data Exchange customers →

Lead Generation Strategies for Video Software Products and Services

Leads Generation

Judy Caroll June 28, 2021 As technology continues to advance, there are countless opportunities for aspiring entrepreneurs. This is great news if you’re the owner or marketer of a tech company, specifically the video software industry as it is the go-to marketing tool nowadays. But this also means that your potential customers have a lot … Continue reading Lead Generation Strategies for Video Software Products and Services →

How to Effectively Use Second-Hand Products In Your Business

Product Management

Alexander Belsey June 17, 2021 3888952 / Pixabay More businesses than ever are keen to save money. Due to these challenging and uncertain times, many companies have been forced to cut costs and reassess their budgets. Even those who are flourishing are keen to ensure that they are set for the future and protected against … Continue reading How to Effectively Use Second-Hand Products In Your Business →

New Pega products, Microsoft Ads integration: Wednesday’s daily brief

Microsoft Advertisement

Plus, platforms tackle getting more done in emails Chris Wood on May 5, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading New Pega products, Microsoft Ads integration: Wednesday’s daily brief →

The pros and cons of specializing in specific martech products

Marketing Technology

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? Steve Petersen on April 14, 2021 Martech practitioners specialize in specific products. That’s not news. Further, it makes sense for people to learn how to really use a specific platform well. However, that’s not always ideal when putting … Continue reading The pros and cons of specializing in specific martech products →