Tag Archives: Professional

Up Your Professional Development Training with This Pro Tip

Professional Development

Janet Hueglin Hartwick — October 4, 2019 Professional development training is a need that’s talked about more often than it happens. Since it’s not usually urgent, when an organization decides to “go for it”, they want something they can rely on. But how does a leader know if their professional development training initiative will make … Continue reading Up Your Professional Development Training with This Pro Tip →

How to Build Online Reviews for your Professional Services Company

Online Reviews

Paul Schmidt — October 1, 2019 What social proof do you have for showing your prospects and customers that your organization can provide the quality of service they expect. Building reviews takes time, patience, and courage. Here is a six-step process to start generating more online reviews for your organization. 1. Set Goals Reviews are … Continue reading How to Build Online Reviews for your Professional Services Company →

3 Ways to Cross-Sell With Professional Voicemail Greetings

Voice Assistants

Jeff Slaughter — September 11, 2019 — September 11, 2019 If you’re looking to maximize the investment of your on hold messaging, consider implementing strategies to cross-sell with professional voicemail greetings. Consider these statistics:• It costs five times more to attract a new customer than it does to keep an existing one.• Forty-four percent of … Continue reading 3 Ways to Cross-Sell With Professional Voicemail Greetings →

How to Create a Professional Email Template

Email Marketing Tips

Kevin George — September 6, 2019 Follow @imkevin_monk — September 6, 2019 Much of the marketing effort involves encouraging prospects to read emails and click-through the CTA. The emphasis on electronic communication is partly because outbound marketing approach like cold calling is getting less effective. However, people are swamped everyday by an onslaught of unsolicited … Continue reading How to Create a Professional Email Template →

Brand Architecture and Professional Services

Professional Services

Lee Frederiksen — August 30, 2019 Follow @hingemarketing — August 30, 2019 Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services … Continue reading Brand Architecture and Professional Services →

An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Professional Services

Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First →

Value-Based Pricing for Professional Services

Professional Services

Lee Frederiksen — June 26, 2019 Follow @hingemarketing — June 26, 2019 Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. And the advent of artificial intelligence and automation threatens to undermine some firms’ core service … Continue reading Value-Based Pricing for Professional Services →

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