Steph Marsh — August 23, 2017 — August 23, 2017 Video is everywhere. It’s the shiny (not so new) toy that everyone (and every business) wants to play with. And now they can. Smart phones today can shoot in HD and laptops are even equipped with free, simple video editing software. While smart phone, GoPro, … Continue reading Amateur vs. Professional Video Production: 5 Ways to Tell the Difference
Julie Chomiak — June 29, 2017 — June 29, 2017 Unsplash / Pixabay With 36% of small business shoppers looking for new businesses through online research, it’s important to have an online presence. But how do you know you’re making the right impression when potential customers get to your website, social media profiles, or local … Continue reading 10 Things That Make Your Online Presence Look Less Professional
Lee Frederiksen — June 22, 2017 Follow @hingemarketing — June 22, 2017 Professional services firms are always looking for new ways to gain a competitive advantage—but that doesn’t always lead them to offer something new. All too often in the professional services field, you see lots of competition with very little differentiation. Firms claiming distinction, … Continue reading Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand
Personal Branding Blog — June 21, 2017 — June 21, 2017 Facebook groups have been a long-standing place where people meet, which is good news for brands. Pages have seen a decline in reach since the latest algorithm changes, but still remain a place for promoting your brand with the use of advertising. By engaging … Continue reading How Interacting in Professional Groups Can Help Your Brand Grow
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some affordable options that will meet your needs. Aden Andrus on June 12, 2017 Whether you’re a blogger or a business, these days, digital video is all the rage. Every website … Continue reading Want to start shooting video in-house but still want a professional look? Here’s what to buy
Carol Knight — June 1, 2017 — June 1, 2017 I spent last Saturday working in my yard, planting, potting, pruning, in general giving our backyard living space a much-needed spring cleaning and freshening-up. Last night, however, I noticed that my hydrangeas were a bit sorry looking and the tomato plants were a bit droopy. … Continue reading Tending To Your Professional Garden
Samantha Martin — April 25, 2017 Follow @Socially_Sam— April 25, 2017 Have you ever been in a shop and asked to buy the product cheaper than the displayed price? Or asked for mates rates? Worse still, gone into a shop and told the owner you didn’t have the money to pay right now but you … Continue reading Why Cheap or Free Isn’t Professional
Lee Frederiksen — April 21, 2017 Follow @hingemarketing— April 21, 2017 Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put … Continue reading Employer Branding Strategy for Professional Services Firms
Cent Muruganandam — February 24, 2017 Follow @centmuru— February 24, 2017 If you want to rank well in the pages of Google, Yahoo!, and Bing, you will need the help of a full-time search engine optimization (SEO) professional. According to a study featured on Search Engine Watch, over half of all users doing online searches … Continue reading 5 Reasons Why You Should Hire An SEO Professional in 2017
Matthew Baker — February 22, 2017 — February 22, 2017 We are all craftsmen and craftswomen. Our craft (“the work we do”) is what sets us apart from others. Our craft may be building software, branding products, making espresso, laying concrete, organizing events, or many other specialties. The journey of developing your craft often starts … Continue reading 5 Ways to Graduate from Professional to Master in Your Craft
