May 04, 2024 3 key investing tips for early-career professionals Young professionals who set up good investing habits can experience lifelong benefits. Here are the investing behaviors you should adopt early on. BY Emily Guy Birken The first full paycheck you receive as a newly minted adult often feels like the best kind of grownup independence—even … Continue reading 3 key investing tips for early-career professionals
Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry. Steve Petersen on May 31, 2023 Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are … Continue reading Top book and podcast recommendations for martech professionals
Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical. Fluency on February 10, 2023 The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work … Continue reading Leveraging ChatGPT to save advertising professionals’ time by Fluency
Michael Abetz Last updated: 10 April 2022 Bloomberg reported this week on two financial traders who left Barclays bank jobs to trade NFTs instead, preferring it to TradFi markets (traditional finance such as Fintech firms and investment banks). Mike Anderson and Ovie Faruq were FX traders, trading derivatives, high-yield cash and other assets for the … Continue reading TradFi Professionals Move into Trading NFTs
By Damali Peterman February 16, 2022 From racial discrimination to wage gaps, and more, people of color are still left to push for equity and their right to thrive in the workplace. According to a study conducted by Coqual (formerly the Center for Talent Innovation), over half of Black employees have felt racism … Continue reading These are the 5 biggest barriers for Black professionals
Learn what marketing operations is and why it’s important. Chris Elwell on January 3, 2022 Marketing operations (MOPs) is an umbrella term describing departments and the people whose responsibilities include: Facilitating marketing activities, Training and supporting marketing staff, Budgeting for, selecting, implementing and administering marketing software, Architecting the marketing software “stack”, and, Making data accessible … Continue reading What is marketing operations and who are MOPs professionals?
Davis Bell October 14, 2021 Every client comes with an overall lifetime value, which is basically how much revenue your firm can expect to receive from each client over time. When clients leave, the money lost can add up quickly and it is generally a lot more expensive to bring in new clients than to … Continue reading How Accounting Professionals Can Create a Great Client Experience
Anthony Gaenzle August 24, 2021 As if there wasn’t enough pressure in the business world, the pandemic added an extra weight on the shoulders of busy business pros. It sent many scrambling to find ways to keep their businesses afloat during extremely challenging times. And for others, it led to lost jobs or reduced income … Continue reading 5 Creative Ways Busy Business Professionals Can Re-Energize to Avoid Burnout
Kate Underwood July 21, 2021 Growing older comes with enough struggles — from physical aches and pains to the frequent changes in our everyday lives. However, we can make things better with strategies to maximize retirement income. How to Maximize Your Retirement Income Retirement planning can be a challenge. After all, it’s not as if … Continue reading How to Maximize Your Retirement Income: A Guide For Non-Financial Professionals
Wendy Marx June 9, 2021 Are you an expert in your industry? Do you see trends no one else does? Do you have insights you want to share? Would you like to stand out and get noticed for your expertise and insights? Then you need to develop a thought leadership strategy. A thought leadership strategy … Continue reading Thought Leadership Strategy: A Key ingredient for Professionals Who Want More Success
