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Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. Zac Stucki on October 30, 2024 I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, … Continue reading The biggest ideal customer profile mistakes businesses make — and how to fix them
Struggling to attract quality B2B leads? Learn to build an effective ICP, integrate it into your strategy and avoid common mistakes. Michael Maximoff on January 26, 2024 Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? … Continue reading How to develop a winning B2B ideal customer profile
By Stephanie Vozza October 26, 2023 Whether it was lifeguarding at a local pool, manning the drive-through at a fast-food chain, or babysitting the neighbor’s kid, you probably remember your first job. While you likely took it to make money, early roles often came with valuable life lessons, too (although you may not have … Continue reading Your LinkedIn profile isn’t complete without this one thing
Merging records to create a single customer profile can sometimes interfere with your use case. Here’s what you can do about it. Greg Krehbiel on March 3, 2023 When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. … Continue reading Why and how you should rethink profile merging
Understanding what you can learn from your competitor’s backlinks and what to avoid Internet Marketing Ninjas on May 19, 2022 Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only … Continue reading Everything you should know about evaluating your competitor’s backlink profile
Polina Zakaryan November 22, 2021 Whether selling through traditional avenues or eCommerce platforms, marketers must first understand which individuals are most likely to purchase their products and services. Creating an accurate customer profile of who, why, where, and how is the critical starting point for an enterprise to promote its brand. Social media marketing, for … Continue reading Understanding Your Target Customer: Creating a Customer Profile
Wendy Marx October 25, 2021 If a tree falls in a forest, but no one hears it, does it make a sound? I like to think of that question when I peruse LinkedIn profiles. So many of them are like that tree in the forest. No one hears or sees their profile. The fact is … Continue reading Over 50: The Biggest LinkedIn Profile Mistakes to Avoid
Haiden Hibbert October 22, 2021 If you are looking for a way to make your company stand out from the rest, then you should consider creating a Google Business Profile. This profile allows businesses to showcase themselves and their products in an easily accessible way. In this blog post, I will cover what a business … Continue reading How to Claim a Google Business Profile
Sarah Bentley September 11, 2021 Did you see this week’s video walkthrough? This week’s walkthrough on YouTube shows you how to add or change your job preferences on your LinkedIn profile. This feature allows you to choose job titles, locations, and whether or not you’re actively looking for a job or just open to an … Continue reading How to Add Job Preferences to Your LinkedIn Profile
Debra Murphy August 30, 2021 Having a powerful online presence is vital for small businesses trying to grow their audiences. Ignoring the need for a presence on popular social media platforms can put your business in a compromised position. Platforms like Instagram are filled with millions of consumers hungry for new products and services. Businesses … Continue reading Importance of Links in Instagram – Best Hacks for Your Profile
