Tag Archives: profile

The biggest ideal customer profile mistakes businesses make — and how to fix them

Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. Zac Stucki on October 30, 2024   I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, … Continue reading The biggest ideal customer profile mistakes businesses make — and how to fix them

Everything you should know about evaluating your competitor’s backlink profile

Understanding what you can learn from your competitor’s backlinks and what to avoid Internet Marketing Ninjas on May 19, 2022   Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only … Continue reading Everything you should know about evaluating your competitor’s backlink profile

Understanding Your Target Customer: Creating a Customer Profile

Polina Zakaryan November 22, 2021 Whether selling through traditional avenues or eCommerce platforms, marketers must first understand which individuals are most likely to purchase their products and services. Creating an accurate customer profile of who, why, where, and how is the critical starting point for an enterprise to promote its brand. Social media marketing, for … Continue reading Understanding Your Target Customer: Creating a Customer Profile

Importance of Links in Instagram – Best Hacks for Your Profile

Debra Murphy August 30, 2021 Having a powerful online presence is vital for small businesses trying to grow their audiences. Ignoring the need for a presence on popular social media platforms can put your business in a compromised position. Platforms like Instagram are filled with millions of consumers hungry for new products and services. Businesses … Continue reading Importance of Links in Instagram – Best Hacks for Your Profile