Wendy Marx July 15, 2021 Whether you’re an older professional eager to boost your personal brand or pivot to a new career or ready to try something new, LinkedIn can help you get there. But there’s one caveat — you need to be a powerful presence on LinkedIn. No dithering allowed. But first you need … Continue reading How to Craft an Outstanding LinkedIn Profile as an Older Professional
Chris Christoff June 1, 2021 Have you claimed your ‘My Business’ account on Google? Because if you haven’t done it so far, you might be leaving out a lot of money on the table. Google’s ‘My Business’ account is a free and easy-to-use tool for businesses that helps them manage their online presence. This includes … Continue reading 3 Powerful Reasons to Claim Your Business Profile on Google
Thomas Griffin May 26, 2021 When building your online presence, it’s critical that your brand image is consistent across all platforms. When customers search for you online, they’ll refer to your brand colors, logo, and other elements to identify you and your content. Social media platforms are powerful funnels that send people to your website. … Continue reading 6 Ways to Brand Your Business’s Pinterest Profile
Sophie Beard April 16, 2021 A collection of new features are available on LinkedIn to show your personality and professional journey. LinkedIn is currently launching a collection of new features for profile pages. The features are designed for members to show personality and to bring their professional journeys to life. From your path to becoming … Continue reading New LinkedIn Profile Features
Jennifer Lyons February 25, 2021 In the modern digitally-driven world, it is no surprise that visibility on Google is key to your success as a business. While many businesses know to focus on Search Engine Optimization tools and Google ads, you may be missing an essential step: Google My Business optimization. Your Google My Business … Continue reading Google My Business Optimization: 5 Tips for an Impactful Profile
Jock Breitwieser February 12, 2021 For B2B social sellers, there is one platform that is king — LinkedIn. LinkedIn is the world’s largest professional social network. It boasts more than 600 million users worldwide More than 250 million of those are logging in each month, and of those monthly active users, 40% are accessing the … Continue reading Social Selling on LinkedIn: 12 Tips for Building an Effective Profile
Gerry Moran January 10, 2021 The 2021 LinkedIn character counts are confirmed! Here’s everything you need to know about every customizable LinkedIn profile touchpoint. The key to effective messaging and presentation of your brand on LinkedIn is to know the space you have to use. Mark Twain once said, “I didn’t have time to write … Continue reading 2021 LinkedIn Character Counts For Your Personal Profile
Alexandra Fasulo January 8, 2021 Freelancers have become a vital part of the American workforce, providing companies, brands, and entrepreneurs with the ability to hire-out work on-the-go. That’s probably why the U.S. freelancing industry has swelled to 64.6 million participants today, expected to jump to 90.1 million by 2028. People are flocking to the work-from-home … Continue reading 4 Ways to Increase Traffic to Your Freelancing Profile
James Potter October 6, 2020 There are over 430 million (yes I checked) articles with tips about your LinkedIn profile and , whilst I don’t want to add to that morass, there are some aspects that are mostly overlooked and hence here are four key things you need to include within your profile – Differentiation, … Continue reading 4 Things You Should Have Covered in Your LinkedIn Profile
Brandon Uttley September 25, 2020 LinkedIn has added an interesting new feature to personal profiles—the ability to add an audio pronunciation of your name. Of course, this is helpful if you have a name that is often mispronounced. But what about those with common first and last names? The trick is to realize that this … Continue reading New LinkedIn Feature Lets You Add Audio Branding to Your Profile
