Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one. Wesley Young on September 14, 2016 Images have become ever more important in online presence and marketing. … Continue reading 8 tips to make sure your Google profile images boost your local search results
by Erin Dore MillerAugust 26, 2016 We know a lot of people that are currently either looking for new opportunities or preparing to begin a job search. Whether you’re in the market for a new job or not, we recommend thoroughly reviewing your profile a few times a year. If you are focused on pursuing … Continue reading 4 Ways to Review Your Profile in Case of an Opportunity
Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained. Brian Harnish on August 3, 2016 As most SEOs know, links are still extremely important to ranking highly in the Google search … Continue reading Link profile analysis: How to prevent penalties by being proactive
by Sydney Slavin July 23, 2016July 23, 2016 This post is geared to young professionals who are just beginning to build their LinkedIn network. Your LinkedIn profile is a great representation of your professional story, what makes you – you, and what differentiates you from the other 433+ million LinkedIn members. LinkedIn recently published interesting … Continue reading Your LinkedIn Profile Looks Good – Now What?
by John Nemo July 22, 2016 Follow @JohnNemoPRJuly 22, 2016 LinkedIn Co-Founder Reid Hoffman shares the biggest mistakes he sees LinkedIn users making – and how to correct them. If you truly want to craft a killer LinkedIn profile, the guy who helped create the world’s largest social network for professionals has a few tips. … Continue reading The Secret to a Killer LinkedIn Profile – According to its Co-Founder
by Personal Branding Blog July 6, 2016July 6, 2016 Some people call LinkedIn the Facebook of the working world. While the platform definitely draws comparisons, employers don’t search it to be updated on your latest party or to play Candy Crush. They want to learn more about you and your professional experience. Once an employer … Continue reading 10 Things Your LinkedIn Profile Should Reveal in 10 Seconds
by Laura Donovan July 2, 2016 Follow @thewordproJuly 2, 2016 The USO, or United Services Organizations, has created a temporary profile picture frame for all Facebook users for the Fourth of July. Facebook began providing these temporary profile photos last year, in order for users to show their support of a cause. Earlier this year … Continue reading Customize Your Facebook Profile Photo with a Fourth of July Frame
by Paige Weiners June 29, 2016June 29, 2016 In the world of SEO, links are fairly important. Links amassed to websites, along with a series of other SEO tactics, have a significant effect on how prominently a brand will appear in search engine rankings, and subsequently impact how much organic traffic the site will garner … Continue reading Building a Backlink Profile: 3 Effective Ways to Garner Links Back To Your Website
by Nicola Faulkner June 19, 2016June 19, 2016 In email marketing, one size doesn’t fit all – it’s all about relevance. So how do you know what your customers are interested in to target them effectively? The obvious answer to this is to ask your customers, but you can’t just rely on them actively handing … Continue reading Using Customer Profile Data Effectively
by Bridget Willard May 12, 2016 We have now entered the subjective zone. You already know how to setup an account. (If you don’t, go here.) But now you want to know if an account looks good. You may want to know to decide if you’ll follow them, hire them, or do business with them. … Continue reading So, What Makes A Twitter Profile Good?
