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by Rachel Martinez November 23, 2015November 23, 2015 You may think you know who your prospects are. But do you truly understand how to connect with them and close the deal? If not, your sales prospect persona profiles can help. Now, don’t get confused – these are not the same as traditional buyer personas. The … Continue reading Do You Know Your Sales Prospect Persona Profiles? [Infographic]
Jean DionOctober 25, 2015 Let’s pretend for a moment that you’re compiling a reputation management program, and you’re planning to write up a blog once per week, filled with fantastic keywords that will make you or your company look great. Hey, ORM newbie: You’re on the right track! But there’s one more thing you simply … Continue reading Reputation Management Bloggers: 3 Ways to Craft Audience Profiles
Missi FreimarkOctober 23, 2015 When people think of search engine optimization (SEO), they often think about ensuring that their website or their key content words will rank well. While this is important, one often overlooked way to optimize your company’s ranking on search engines is through your firm’s social media profiles. As social media activity … Continue reading How to Optimize Your Social Media Profiles for Search
Luke StellaSeptember 23, 2015 With consumer attention becoming more and more difficult to command, and engagement proving to be the new standard for conversion, gamification is worth considering for any B2C business hungry to foster growth and a community where customers congregate. When a site or mobile application is gamified, users spend more time interacting … Continue reading Going Beyond Engagement: Using Gamification to Build Customer Profiles
Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti’s new “Flavorize Me” campaign. Steve Hall on July 27, 2015 Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a personalized gelato flavor. … Continue reading Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles
Paul KeijzerMay 2, 2015 Once upon a time there used to be a discussion around the topic of whether social media profiles would replace the traditional CV. And though most companies still ask for some form of a resume – whether one uploaded by the applicant or created through a job portal, your social profiles … Continue reading The Truth About Social Profiles and 3 Actions to Attract Recruiters
Nancy MyrlandMarch 29, 2015 Let’s face it. LinkedIn profiles are extremely important because they are what people see when they check out your qualifications, your experience, the updates you’ve posted, where you went to school, and so much more. The problem is they can be very dry and boring. Remember that you only have a … Continue reading LinkedIn Profiles Can Be Very Boring
New “account home” gives a overall look at Twitter performance; SMBs will be able to promote tweets more quickly. Martin Beck on March 11, 2015 Twitter wants to make it easier to promote your business and see how well your Twitter account is performing. Starting today, you’ll see a redesigned homepage at analytics.twitter.com. The new … Continue reading Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles
by Erik Sass, January 17, 2015 While “social search” — meaning the practice of surfacing content from your social media contacts in search results — may or may not be consigned to the great digital trash can of history, there are clearly still a lot of places where search and social media overlap, at least … Continue reading Google Search Results Now Show Social Profiles For Brands
