Tag Archives: Profit

Time Leakage: The Common (Yet Hidden) Problem That’s Hurting Your Profit Margins

Karl Sakas — September 9, 2019 Follow @KarlSakas — September 9, 2019 Time Leakage is hurting your agency’s profit margins. Read on to see why… and how to fix it. What if you were wasting $ 15,000 per employee every year? You might already be doing this, thanks to a common (yet often hidden) problem: … Continue reading Time Leakage: The Common (Yet Hidden) Problem That’s Hurting Your Profit Margins

Purpose Beyond Profit: What Culture-Driven Leaders Know That Everyone Else Is Missing

Bretton Putter — August 9, 2019 Follow @brettonputter — August 9, 2019 LoggaWiggler / Pixabay Defining your purpose Why does your organization exist? To make a profit, sure. That could be said of every other company on the planet. But what are the deeper reasons for its existence? What, other than competing for market share … Continue reading Purpose Beyond Profit: What Culture-Driven Leaders Know That Everyone Else Is Missing

Looking Forward: “Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade

Jeanne Hardy — March 24, 2019 Follow @creativebizinc — March 24, 2019 geralt / Pixabay If there is one major theme that will drive business trends over the next decade, it is the idea that purpose should come before profit. In 2018, Larry Fink, of BlackRock fame, penned a controversial letter asking companies to “serve … Continue reading Looking Forward: “Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade

The Profit: “Hangout Lighting” Highlights the Value of Organizational Leadership

Jennifer Weyant — July 19, 2018 — July 19, 2018 What do you get when you cross an ambitious woman, a love for lighting, large profit margins and an Etsy store? A small business called Hangout Lighting from Chicago. Jennifer Brown started Hangout Lighting in her home in 2014. The business is rapidly growing and … Continue reading The Profit: “Hangout Lighting” Highlights the Value of Organizational Leadership

7 Ways to Increase the Profit of Your Business Without Getting a Single New Customer

Adam Lean — July 10, 2018 — July 10, 2018 As a small business owner, you rely on one simple equation to run your business. Profit = Revenues – Expenses In order to make money, your revenues (or sales) have to be higher than your expenses (or costs). That sounds fine and dandy, but we … Continue reading 7 Ways to Increase the Profit of Your Business Without Getting a Single New Customer

Want Better Profit Margins? Stop Selling Against Yourself!

Karl Sakas — June 19, 2018 Follow @KarlSakas — June 19, 2018 Stop selling against yourself! You’re hurting your profit margins. Visiting Australia, I passed a dry cleaner in Sydney—and noticed a terrifying sign (see right). It said: “All Prices Are Negotiable.” Are you telling your agency’s clients—directly or indirectly—that you’ll cut your prices for … Continue reading Want Better Profit Margins? Stop Selling Against Yourself!

News Titles Are Taking On The Duopoly With Profit And Engagement

News Titles Are Taking On The Duopoly With Profit And Engagement by Sean Hargrave , Staff Writer, May 14, 2018 It’s good to see Newsworks taking the fight back to the duopoly of Facebook and Google. The trade body for news titles’ Planning for Profit claimed that the country’s big brands are missing out on GBP3bn of … Continue reading News Titles Are Taking On The Duopoly With Profit And Engagement

Is Your Contact Page a Profit or Cost Center?

Harry Rollason — February 28, 2018 — February 28, 2018 Not long ago, many brands began burying their contact information behind interactive FAQs. This design, while effective at deflecting issues, can also make needy customers upset. It has inspired services like GetHuman, which reveals brands’ contact information, and fueled consumer’s top complaint: not being able … Continue reading Is Your Contact Page a Profit or Cost Center?

Your 2018 Goal: Save Your Business With New Profit Streams

  Liesha Petrovich — November 2, 2017   It’s been a crazy year. Hurricanes, fires and earthquakes. Not too mention, a political landscape that seems to invade everything – including business. Yet, chaos and uncertainty are not new business issues. As a long time business owner, I’ve learned the unexpected is always to be expected. … Continue reading Your 2018 Goal: Save Your Business With New Profit Streams