October 19, 2024 5 best-kept secrets of McKinsey & Co.’s leadership program Pro tip: ‘A culture of flexibility and innovation is essential to staying competitive in a digital landscape.’ BY Next Big Idea Club Dana Maor is a senior partner at McKinsey & Company. She is the global co-head and Europe leader for the McKinsey People … Continue reading 5 best-kept secrets of McKinsey & Co.’s leadership program
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. Kath Pay on October 8, 2024 AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form … Continue reading How to use generative AI in copywriting for an A/B testing program
October 06, 2024 ‘Oyster sommelier’ is now a job, thanks to this new oyster-education program Two bivalve experts have pried open a whole new line of work for the hospitality industry. BY Andrea Strong When Jeremy Benson approaches a restaurant table as a sommelier, he’s prepared to talk about what you might expect: flavor profile, geography, … Continue reading ‘Oyster sommelier’ is now a job, thanks to this new oyster-education program
Indiegogo introduces its new guaranteed shipping program The Shipping Guaranteed program ensures you get the product or your money back. jeremy gan Mon, Aug 26, 2024 Indiegogo Indiegogo has just introduced a Shipping Guarantee program to assure buyers they’ll get their products. Previously, there was no guarantee that you would receive the … Continue reading Indiegogo introduces its new guaranteed shipping program
June 06, 2024 This Spokane program prepares inmates for firefighting careers Arcadia 20’s elite firefighters are recruited from existing firefighting prison camps. BY Reuters The inmates of Washington state’s prison system tramp through the forest, their yellow uniforms and helmets bright against the brown branches and green leaves. They are Arcadia 20, or ARC 20, an … Continue reading This Spokane program prepares inmates for firefighting careers
Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue. Kath Pay on June 6, 2024 We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do … Continue reading Optimizing your email program: Finding sweet spots and tipping points
May 31, 2024 The IRS makes its free e-file program permanent The pilot began in March in 12 states, but the IRS now wants the program to be available nationwide. BY Associated Press The IRS said Thursday it will make permanent the free electronic tax return filing system that it experimented with this year and is … Continue reading The IRS makes its free e-file program permanent
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies. MarTechBot on May 20, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Launching a loyalty program: Best of the MarTechBot
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. Gene De Libero on April 12, 2024 As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their … Continue reading Unifying projects and products: The power of program management in martech
Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers. Chris Wood on November 14, 2023 Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program … Continue reading 4 essential ways to boost your marketing automation program
