Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Scott Heimes on January 27, 2017 Marketing automation technology is designed to automate portions of the marketing process and provide data … Continue reading Using marketing automation to create successful email programs in 2017
Marisol Martinez — January 20, 2017 Follow @arisevsinc— January 20, 2017 Technological advances, employee preferences, and the willingness of companies to create greater efficiencies make work-from-home the clear path of the future as the old 9-to-5 “be in the office and at your desk” model fades. The Benefits of Work at Home are Strong for … Continue reading Telecommuting: Companies Struggle to Implement Programs, Despite Workforce Preference
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs
Personal Branding Blog — November 8, 2016 — November 8, 2016 As an entrepreneur, you have your work cut out for you. You have operations to manage, books to balance and strategies to plan. With all those balls to juggle, can anyone blame you for putting programs like employee development on the back burner? Even … Continue reading How to Improve Your Employee Development Programs
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Joe Goers on November 7, 2016 Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content (general … Continue reading Successful SEO programs require content that supports the entire buy cycle
by Len April Follow @ZenithtalentSeptember 20, 2016 Although leadership and vision may form the heart of an organization, people are its soul. That’s why creating the right company culture has become imperative for businesses in today’s rabidly competitive market. Yet what kind of culture works best? Performance-based? Engagement-based? For contingent workforce program managers, the answer … Continue reading Creating a Purpose-Driven Business Culture for Contingent Workforce Programs
by Sunil Bagai Follow @ZenithtalentSeptember 12, 2016 Another Labor Day in the United States has come and gone. The holiday was first observed in 1882 as a way of honoring the booming labor movement, a paragon to the rest of the world and a sign of America’s future power. These days, Labor Day has come … Continue reading 4 Ways Contingent Workforce Programs Help Clients Reinvest in Talent
August 4, 2016 Mindfulness is one of the most powerful ways to have more emotionally intelligent employees. Having emotionally intelligent employees is important because they’ll treat their coworkers and your customers better. Work is becoming a frantic place, with many people expected to do more with less. Numbers, metrics, KPIs, OKRs, stock prices, balance sheets…it … Continue reading Why You Need To Be Offering Mindfulness Programs To Your Employees
by Rachel Clapp Miller July 20, 2016 Follow @ContentRachelJuly 20, 2016 Best-in-class sales organizations invest in training programs for even their most veteran reps. Aberdeen research shows that top companies use external sales consultants 61 percent more than their under-performing peers. Sales training is a competitive and crowded industry. When you’re picking the right solution … Continue reading 3 Tips for Supercharging Your Sales Training Programs
by Josh Swenson July 10, 2016July 10, 2016 Turn the promise of partnerships into reality. The success of partner programs in B2B companies is highly variable. Many companies try various approaches, but what starts as a promising opportunity, often ends in unmet expectations from both companies in the partnership. After all, the idea of extending … Continue reading How Referral Partner Programs Outperform Resellers
