We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
by Rachel Clapp Miller July 20, 2016 Follow @ContentRachelJuly 20, 2016 Best-in-class sales organizations invest in training programs for even their most veteran reps. Aberdeen research shows that top companies use external sales consultants 61 percent more than their under-performing peers. Sales training is a competitive and crowded industry. When you’re picking the right solution … Continue reading 3 Tips for Supercharging Your Sales Training Programs
by Josh Swenson July 10, 2016July 10, 2016 Turn the promise of partnerships into reality. The success of partner programs in B2B companies is highly variable. Many companies try various approaches, but what starts as a promising opportunity, often ends in unmet expectations from both companies in the partnership. After all, the idea of extending … Continue reading How Referral Partner Programs Outperform Resellers
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. Derek Edmond on July 5, 2016 A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a … Continue reading How to maintain content marketing focus in long-running SEO programs
by Bryan Rusche May 20, 2016 Follow @BryanRuscheMay 20, 2016 Fluent thinking is easy thinking. Disfluent thinking is thinking you have to work a little harder to make sense of or understand. What does this have to do with employee idea programs? Quite a lot, actually. It can have a big impact on the quality … Continue reading Why Disfluent Thinking is Important for Idea Management Programs
by Jessica Edmondson April 18, 2016 Follow @ContentMktg2April 18, 2016 From digital machinism to digital humanism with referral programs The best practices for marketers are constantly evolving. But not long ago, technology did what we always swore it would do – it took over . . . marketing communications that is. But more specifically, an … Continue reading Digital Humanism Takes On Its Most Exceptional Form In Referral Tracking Programs
by Stacey Rudolph April 5, 2016April 5, 2016 The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve. But returning and loyal customers is what makes it possible for the business to perpetually make sales and stay profitable. If we may borrow Pareto’s principle, 80% … Continue reading Why Customer Loyalty Programs Are Important For Your Business [Infographic]
by Personal Branding Blog April 5, 2016April 5, 2016 Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, … Continue reading 3 Ways to Promote Your Local Business and Personal Brand Through Community Programs
by Josh Swenson April 4, 2016April 4, 2016 Are referral widgets just a vanity application? Referral widgets have become a widely adopted approach for businesses so you may feel like this is the best path to launching your referral program. But unless you’re an ecommerce company concerned with only tracking a single transaction and not … Continue reading How Widgets Limit Your Referral Program’s Functionality
by Ben Bradley March 27, 2016 Follow @b_bradleyMarch 27, 2016 The retail banking sector is under pressure – increased regulatory compliance costs, changing consumer behavior driven primarily by technology and competition coming from new and non-traditional sources (players like PayPal, Dwolla and Google Wallet). Important factors for successfully competing within this environment are customer loyalty, … Continue reading Understanding Retail Banking Incentive Programs
by Lee Frederiksen November 16, 2015 Follow @hingemarketingNovember 16, 2015 Firms know there’s an opportunity to turn their employees into brand ambassadors via their personal social networks. The practice is called employee advocacy — the promotion of a firm’s brand by its employees. But to be successful, it must go deeper. A firm must instill … Continue reading Research Shows Firms with Employee Advocacy Programs Grow Faster
