Len AprilAugust 26, 2015 Redesigning business through design thinkingWith innovation dominating the competitive drive of 21st-century organizations, the pyramidal command-and-control model is no longer effective. In our July 28 article, we looked at how thought leaders are moving toward an integrated network structure (a “team of teams”). Design thinking, which Jon Kolko proclaims has come … Continue reading Design-Centric MSP Programs: Simplifying and Humanizing Talent — Part 1
Jessica WilliamsAugust 25, 2015 In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst, and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter host. And, the communities that form around these public opinions are possible because of a … Continue reading How Sports Brands Use Social Media To Create VIP Reward Programs
When it comes to telling your brand’s story, your customers often do it best. Columnist Jordan Kretchmer gives some examples of brands that are successfully integrating social into the customer journey. Jordan Kretchmer on August 21, 2015 A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a … Continue reading Want More ROI From Your Social Programs? Take A Look In The Mirror
Arik HansonJune 3, 2015 Last week, a colleague asked a simple question. “Are social media certification programs worth it?” Simple question, right? Unfortunately, the answer isn’t as black and white. Because the answer requires context. It’s also situational–since not everyone is looking for the same “off-the-shelf” product as the next person. So, instead of a … Continue reading Are Social Media Certification Programs a Worthwhile Investment?
Olivier ChoronMay 14, 2015 Social media can be made easier, as long as you are equipped with the clever technologies that allow you to be a social hero. If you are using social media professionally such as for your brand, or maybe even for channel marketing, I have prepared 4 programs I personally use for … Continue reading Social Media Programs I Would Highly Recommend
It should be no surprise that bad content strategy results in low conversions. Columnist and CRO expert Tim Ash explains the questions you should be asking to overcome this. Tim Ash on April 17, 2015 A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely … Continue reading The Unfortunate Reality Of Most Content Marketing Programs
Emma VasMarch 30, 2015 A strong base of passionate ambassadors is crucial to the success of any B2B business, especially as it relates to influencing prospects and maintaining brand visibility. To build such a base of future employees, candidates or new clients, a business must implement a referral program. In this Part 1 of a … Continue reading The Basic Science of Referral Programs: The Internal Employee Referral Perspective
Robert Glazer December 25, 2014 Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”. That means that incrementality measures more than just new customers — … Continue reading Understanding Incrementality In Affiliate Programs
If you’re on the fence about loyalty programs, columnist Steve Olenski is here to explain why you ought to seriously consider implementing one. Steve Olenski on December 22, 2014 Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to … Continue reading 8 Reasons Why Loyalty Programs Are Imperative For Marketers
Contributor Steve Dille explores a classic example of how email marketing can drive prodigious growth. Steve Dille on November 26, 2014 Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine … Continue reading Best Practice Pros: How Groupon Manages Its Email Programs
