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Tag Archives: Projects

Unifying projects and products: The power of program management in martech

Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. Gene De Libero on April 12, 2024   As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity.  While one-off projects have their … Continue reading Unifying projects and products: The power of program management in martech

Marketing projects: Why you should compile questions in advance

Learn a tactic to make your next project more productive — compiling a list of questions based on current initiatives to reference later. Steve Petersen on November 16, 2023 We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing … Continue reading Marketing projects: Why you should compile questions in advance

Niantic is laying off about 90 employees and canceling four projects

Niantic is laying off about 90 employees and canceling four projects ‘Pokémon Go’ isn’t going anywhere, though. K. Holt @krisholt     NurPhoto via Getty Images Pokémon Go developer Niantic is laying off eight percent of its workforce, which is said to be around 85-90 jobs. The augmented reality game company has also canceled four … Continue reading Niantic is laying off about 90 employees and canceling four projects

GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032

GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032 by Joe Mandese  @mp_joemandese, April 6, 2022 Artificial intelligence (AI)-enabled media will account for $370 billion in ad spending this year — and will represent the majority of all ad buys, according to a new proprietary forecast released by GroupM this morning. The forecast … Continue reading GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032

Leveraging Integration Projects: How to Keep Your CRM Data Clean

Megan Golden June 5, 2021 Before diving into a customer relationship management (CRM) platform integration project, one step to take is the always important but somewhat dreaded task of data cleaning. Although many times this to-do is skipped, ignored, or even rushed—and therefore done poorly—it’s a must-do if you want your integration project to go … Continue reading Leveraging Integration Projects: How to Keep Your CRM Data Clean

Why Are System Integration Projects Critical For Business Success? [With Examples]

Charly Mostert May 25, 2021 If you’re reading this blog post, chances are you’ve also seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic. Here’s a quick refresher on the state of martech tools as of April 2020: There are now 8,000+ tools in the landscape, up 13.6 percent year-over-year. (So basically the same amount of … Continue reading Why Are System Integration Projects Critical For Business Success? [With Examples]

My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)

Jessica Mehring May 3, 2021 As a technology copywriter and strategic consultant, I’m often asked how I manage multiple big clients with such a small team — especially since I personally manage each client relationship and do most of the writing. The answer isn’t as complex as you might think. And it doesn’t involve 80-hour … Continue reading My Secrets to Getting More Writing Projects Completed (Without Sacrificing Quality or Working Weekends)