Promotions and discounts are a key part of any promotional email strategy, but use them wisely, advises columnist Jordan Elkind. He offers some tips on how to make your email campaign really pop. Jordan Elkind on August 4, 2015 Email marketing remains a vital channel in driving e-commerce orders, representing 16% of orders as of … Continue reading 5 Tips For Retailers To Up Their Email Promotions Strategies
Grant ThomasJuly 13, 2015 Shoppers are set in their ways. Your experience with shoppers in ecommerce most likely has you frustrated. First, the majority of people coming to your website will leave without purchasing. Second, shoppers may have the intent to return and make a purchase but that doesn’t always happen. So what can you … Continue reading How Promotions Change Customer Behavior
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level. Susan Waldes on March 30, 2015 In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers. There was no big … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta. Susan Waldes on March 10, 2015 Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during that time, and just last … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1
Anna RodriguezMarch 5, 2015 Social media is a beast. Facebook population alone is bigger than China and most people just won’t last a day without going through their social networks. When someone is online, he is probably on social media. A Global Web Index study reveals that Internet users aged 16-64 spend a daily average … Continue reading How To Create Social Media Promotions That Work
Web Marketing is one of the hottest commodities to hit the world wide web. With internet businesses starting to take off, the need for identity is majorly important, especially if you already have mega competition like Wal-Mart, Amazon.com, eBay, etc. If you are a small business looking to start from the ground up, you … Continue reading Viral Promotions: A Smart Choice For Effective Online Marketing
