Rebecca Howard February 25, 2021 As if 2020 didn’t already throw enough curveballs at us, Google decided to introduce Google Analytics 4 (GA4). There I was, working on an intake checklist for a new client, reviewing their GA account when to my surprise the entire dashboard looks terrifyingly different. Where did Views go?! Where are … Continue reading Google Analytics 4 and UA Properties: What You Need to Know
Data Suggests 94% Of Searches Send People To Alphabet Properties by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2019 Marketers that helped Google build its empire shouldn’t be surprised to learn that 50.33% of searches on Google ended without a click during the second quarter in 2019 — the vast majority organic — and 94% … Continue reading Data Suggests 94% Of Searches Send People To Alphabet Properties
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one. Brian Patterson on August 29, 2017 at 2:54 pm This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. … Continue reading 6 web properties you can use to protect your branded search results (with real examples)
Eli Schwartz — August 22, 2017 — August 22, 2017 Many ecommerce or content websites with mass appeal have a global audience, even if they are intending to focus on just one country. However, depending on your product or content you might want to go the extra step and intentionally target international users. The decision … Continue reading How to Choose a Domain Extension for Your International Web Properties
The new property-moving feature finally makes it easy to reorganize properties — all of their views — into other accounts. Ginny Marvin on September 14, 2016 Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties from one account to another. With … Continue reading Now you can move Google Analytics properties to other accounts in two steps
As IDG’s first CMO, Josh London led the rebranding efforts for the company’s multiple websites, annual events and publications. Amy Gesenhues on March 18, 2016 ©IDG Communications, Inc. Photo contributed by Matthew Mikaelian. Last year, Josh London was named IDG’s first CMO. His inaugural task: overseeing a companywide rebrand that would impact IDG’s complete … Continue reading A CMO’s View: How IDG rebranded 100+ media properties
