Angela Hausman, PhD May 21, 2021 PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re looking for your products or remind customers you’re still around. If you want to own some of the most valuable real estate on the internet that drives traffic, sales, … Continue reading PPC Advertising: Struggles Faced by Beginners and Old Pros Alike
Diane H. Wong May 11, 2021 There’s not a handbook of social networking rules for media pros to follow. But there are proven ways to increase your followers and fans while showing your audience you’re an authority in the media industry. Social Networking Rule #1: Stop the Constant Sales Pitches Offer content beyond a blatant … Continue reading Top 5 Social Networking Rules for Media Pros
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? Steve Petersen on April 14, 2021 Martech practitioners specialize in specific products. That’s not news. Further, it makes sense for people to learn how to really use a specific platform well. However, that’s not always ideal when putting … Continue reading The pros and cons of specializing in specific martech products
Jake Lizarraga December 26, 2020 Since the advent of technology, the business world has taken on a faster pace. Project management software, automated programs, and other gifts from the digital realm have made it possible to get a lot more done than we were once used to. However, with so many options at our disposal, … Continue reading Kanban vs Scrum: Comparison, Pros, and Cons
Veronica Krieg July 27, 2020 Last week, I texted my vet on a Saturday to cancel an appointment for my cat Nacho. Within seconds, I got a response from Julie, the friendly and peppy office manager. It took less than 60 seconds to reach out and get confirmation for my request. At my previous vet’s … Continue reading 3 Facts IT Pros Wish Your Contact Center Would Prioritize on the Hunt for a Better Omnichannel Platform
Shane Barker June 18, 2020 Word-of-mouth marketing is powerful because it can help you build trust and credibility. When a potential buyer sees someone they like or look up to, using your product, they may want it too. That’s what makes influencer marketing a powerful tool. 80% of marketers consider it effective while 89% of … Continue reading Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]
Jomer Gregorio — May 12, 2020 Search engines have become one of the most common ways for anyone to navigate the web. It’s no different for consumers. Marketers rely on search engines to steer the buying decision and discover the type of information they want, giving businesses countless opportunities to be found through search engines. … Continue reading Outsourcing SEO Projects – Pros and Cons [Infographic]
Dean Levitt — May 7, 2020 When your business takes the step of custom-coding an app, a new website, or an e-commerce store, a choice rears its ugly head. Do you hire a full-time programmer in-house, or a software development agency? There are pros and cons to each option, and the right choice depends on … Continue reading The Pros and Cons of Working With a Software Development Agency
Gretchen Gordon — May 1, 2020 Working remotely has suddenly become the new normal, and I suspect many leaders have discovered that this remote work thing can actually work, even once the current crisis is resolved. It could permanently transform the workplace allowing for more flexible working arrangements and work from home options. But as … Continue reading The Pros and Cons of Making Remote Work Permanent
Lanre Onibalusi — December 19, 2019 Follow @Onibalusi Image Credit: Unsplash Over the years, social media has gone from a tool used purely for socializing to one that helps improve brands and businesses. Social media marketing is a cost-effective way for small businesses to promote their brand and services, as well as increase their customer … Continue reading Pros and Cons of Small Businesses Using Social Media Marketing
