Dan Shewan — September 22, 2017 — September 22, 2017 Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers … Continue reading Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing
Christopher Moore — August 3, 2017 Follow @cjmoore — August 3, 2017 MasterTux / Pixabay As an e-commerce store owner, you want to provide users with as many payment options as possible, but you don’t want to increase your own risk for fraudulent payments. Increased options for your customers mean increased conversions and sales. Bitcoins … Continue reading Pros and Cons of Accepting Bitcoin as a Payment Method
Kaitlyn Hammond — June 29, 2017 — June 29, 2017 theglassdesk / Pixabay When it comes business websites, content is king. One of the most cost-effective ways for a small business to add useful content is through a blog. The more often you can post a relevant, authoritative blog, the more you’ll get out of … Continue reading The Pros and Cons of Adding a Blog to Your Website
Alan Rita — June 22, 2017 — June 22, 2017 JESHOOTS / Pixabay In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth – and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on … Continue reading The Pros and Cons of Mobile Advertising for Small Businesses
Brandon Redlinger — May 22, 2017 Follow @brandon_lee_09— May 22, 2017 When building a house, you can’t start with putting up walls and a roof – you must start with setting and building the foundation. When producing a movie, you can’t start with the conflict – you must start with character and plot development. When … Continue reading The Top 10 Secrets for Sales and Marketing Alignment From the Pros
Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. Marcus Miller on May 15, 2017 A question we are often asked is, “Which is better: SEO or PPC?” This is not … Continue reading SEO vs. PPC: Pros, cons & an integrated approach
Sarah Jordan — April 7, 2017 Follow @http://www.twitter.com/sarahmcjordan— April 7, 2017 Small businesses definitely have their advantages. They’re lean, nimble, and offer a niche product or service that big businesses sometimes can’t. But they can also feel detached from its customers if they’re not taking the right measures. And just because you’re small doesn’t mean … Continue reading Think Big: 4 Ways to Make Your Small Business Feel Like the Pros
Jeff Cohen — March 6, 2017 — March 6, 2017 Many online sellers start out with Amazon as a single distribution channel. After all, Amazon is making it easier and easier for entrepreneurs to start a physical product business. To oversimplify it, all you need to do is find a product, list it for sale, … Continue reading The Pros and Cons of Launching an Ecommerce Website For Amazon Marketplace Sellers
Tamar Frumkin — January 26, 2017 Follow @tamarush— January 26, 2017 Customer complaints on social media are finally floating back down to Earth where they belong. Rather than lobbing stratospheric public posts, consumers increasingly prefer help over private direct message. This is a huge relief for heads of customer service, PR, and marketing, but they … Continue reading Private Messaging For Service on Twitter vs. Facebook: Pros and Cons
Jeff Kalter — January 18, 2017 — January 18, 2017 Having worked with hundreds of business development professionals, I’ve noticed that those who generate the lion’s share of revenues share certain habits and traits. The top sales people: Are Not Too Extraverted or Introverted Contrary to popular opinion, the extroverted, talkative business development rep does … Continue reading The Traits and Habits of Successful Business Development Pros
