When you’re developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them. Abraham Nord on August 28, 2015 Most marketers now accept the importance of having a mobile strategy for ad landing pages, but which … Continue reading The Pros And Cons Of Responsive Design
Martin SchneckAugust 27, 2015 We often sing the psalms of PPC advertising here at eZanga. After all, pay per click is the most common form of digital advertising. When you’re faced with the decision to advertise, however, relying blindly on PPC can hinder your growth. But it takes time to research and understand other methods … Continue reading How to Pay for Digital Advertising: The Pros and Cons [Infographic]
If you’re emailing to women, columnist Steve Dille has some lessons to share. Dille explains how Lifescript uses email to effectively compete in the increasingly crowded universe of online health resources. Steve Dille on August 20, 2015 Lifescript, a website for women’s health, is a flourishing player in a high-stakes game where precision execution and … Continue reading Email Best Practice Pros: Lifescript Goes Heart-To-Heart
Jamie NicholJuly 14, 2015 If you dabble in the latest management and human resources trends, you might have heard of ROWE. ROWE stands for “Results Only Work Environment,” and it was created by Cali Ressler and Jody Thompson. This strategy focuses on the output of employees rather than many hours they clock in each day, … Continue reading Pros And Cons Of A Results Only Work Environment (ROWE)
Susan GilbertJune 30, 2015 4 Marketing Tools You Need To Know About Monday Memos is a short list of the best finds across the Internet to start your week off right. Today I have some marketing resources that are true gems used by professionals. Here’s four links with tips and tricks to kick start your … Continue reading Marketing Tools Recommended By The Pros
Rachel MooreJune 16, 2015 If you’re considering a website redesign, you’re not alone: the long-time marketing rule of thumb has been to redesign your site every two or three years. Instead of sticking to a calendar date for when the ol’ website is back on the chopping block, a better strategy is to consider a … Continue reading Making Sense of a Website Redesign: Processes to Leave to the Pros
Mandy EdwardsJune 15, 2015 This may be one of the shortest blog articles I’ve ever written, however sometimes you do not need a lot of words to get your message across. Despite all of the articles we write advising others about what to post and not to post, we fall prey to our emotions sometimes … Continue reading Even Social Media Pros Screw Up
Evan CumminsJune 12, 2015 When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it … Continue reading Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement. Steve Dille on June 10, 2015 Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of the human epoch. It … Continue reading Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities
Sarah GreesonbachJune 5, 2015 When you first start a company blog, you have a lot of choices to make. What should you write about? How will you carve out time to keep it up to date? What voice will you use? Sidebar or no sidebar? How often do you update? But while these are important … Continue reading 4 Pros and Cons of Hiring a Content Marketing Firm to Write Your Company Blog
