Tag Archives: Prospects

6sense and Drift partner to enhance ABM processes, help users identify high-value prospects

Joint customers will be able to integrate 6sense account insights with Drift’s personalized conversation capabilities for improve account-based marketing. Jennifer Cannon on November 22, 2019 Account-based orchestration platform 6sense announced a partnership with Drift to provide a new integration between 6sense’s Company Graph and Drift’s Intel feature. The connection will provide curated company-level website visitor … Continue reading 6sense and Drift partner to enhance ABM processes, help users identify high-value prospects →

Is Researching Your Clients and Prospects a Good Idea?

Customer Relationship Managemnet

Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea? →

Leads vs. Prospects: How You Should Treat Them Differently

Leads Generation

Sarah Mead — June 24, 2019 — June 24, 2019 Demand generation is a powerful element of any sales and marketing strategy, especially an inbound strategy. However, leads are just one piece of the puzzle. And although the inbound methodology is built upon the idea of attracting, converting, closing, and delighting qualified contacts, this methodology … Continue reading Leads vs. Prospects: How You Should Treat Them Differently →

Getting Data on Sales Prospects Using Public Sources

Sales Strategy

Getting Data on Sales Prospects Using Public Sources As you know, sales prospecting is deeply intertwined with research. The information that you collect can inform your pitch, build rapport with the prospect, and shape your messaging. Ultimately, your research will drive your sales numbers. Yet prospect research, at its best, combination an understanding of their … Continue reading Getting Data on Sales Prospects Using Public Sources →

Visually Lead Your Prospects

Leads Generation

David Leonhardt — August 28, 2018 Follow @amabaie — August 28, 2018 A lot has been written about choosing the right words to lead prospects from browsing to buying. But there are important ways to visually lead prospects through the buying process. By the end of this article, you’ll know how to visually lead your … Continue reading Visually Lead Your Prospects →

8 Important Ways to Qualify Your Paid Search Prospects

PPC Strategies

Pauline Jakober — August 9, 2018 Follow @GrpTwentySeven — August 9, 2018 Recently, a client wanted to remove qualifying elements from their text ads on the Search Network. We had been using terms in their ad copy, such as “for corporate groups” and “for 50+ people” to help make our target audience clear. However, the … Continue reading 8 Important Ways to Qualify Your Paid Search Prospects →

B2B Blogs Your Prospects and Clients Hate to Read

B2B Blogging

Jeremy Durant — June 27, 2018 Follow @BopDesignSD — June 27, 2018 As you build out the editorial calendar for your B2B blogging and content marketing strategy, it’s important to understand who your target audience is and what they want to read. It’s also critical to understand what they don’t want to read. It’s a … Continue reading B2B Blogs Your Prospects and Clients Hate to Read →

How to Follow Up With Prospects and Not Be Annoying

Business Development

Choncé Maddox — June 10, 2018 — June 10, 2018 johnhain / Pixabay Following up is the key to running a successful business. In the professional world, everyone is busy and just trying to keep everything afloat. Not to mention, life also happens. It’s easy to overbook yourself, forget things, or just fall behind. If … Continue reading How to Follow Up With Prospects and Not Be Annoying →

Channel your inner explorer to find link-building prospects

SEO Link Building

Columnist Julie Joyce shares tips and tricks for finding link-building prospects. Julie Joyce on January 31, 2018 Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are … Continue reading Channel your inner explorer to find link-building prospects →

How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects

Client Acquisition

Susan Friesen — October 23, 2017 Follow @eVisionMedia — October 23, 2017 When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it’s … Continue reading How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects →