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Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late. Alan K’necht on October 21, 2024 This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on … Continue reading Who really owns your data? Protecting your business from agency lock-in
Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work by Laurie Sullivan , Staff Writer @lauriesullivan, August 25, 2023 Microsoft is the latest to announce that search engine Bing and social media site LinkedIn will provide more information on targeted advertisements. The goal is to protect users against risks related to … Continue reading Google, Meta, Microsoft Try – But Next Steps In Protecting Online Privacy Won’t Work
By Jared Lindzon February 18, 2022 Over the course of her career, Tiffany Jung experienced different challenges maintaining a balance between her professional and personal life. When she began her career at a law firm, Jung says there was no such thing as work-life balance (or the sometimes-preferred term, work-life integration). Employees were … Continue reading Who is responsible for protecting work-life balance? It depends who you ask
Rick Goodman — June 11, 2020 Business owners throughout the United States are discovering the importance of protecting their businesses because of the Corona virus pandemic. Protecting your business in the age of COVID-19 involves patience including developing a strategic plan for success. As more Americans lose all or parts of their incomes and struggle … Continue reading Protecting Your Business in the Age of COVID-19
Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method … Continue reading How to reach consumers while protecting their privacy
Protecting Advertisers, Publishers From Bot Clicks In Campaigns by Sara Guaglione , Staff Writer, July 6, 2018 Many publishers and advertisers alike cite ad fraud as a big problem in the industry — it cost advertisers an estimated $7 billion in 2016. The good news: the number of robot traffic detected on advertising campaigns in … Continue reading Protecting Advertisers, Publishers From Bot Clicks In Campaigns
Personal Branding Blog — December 19, 2017 — December 19, 2017 Whereas big businesses tend to have a variety of well-staffed departments devoted to the legal, physical and digital protection of their business, small business owners often must take a more hands-on approach to protecting their operations. Small businesses face unique challenges and risks that … Continue reading Tips for Protecting Your Small Business
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Laura Collins on July 28, 2017 Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, … Continue reading Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Margaret Wolfson — February 27, 2017 Follow @RiverandWolf— February 27, 2017 The importance of your startup’s name is hard to understate. Your name is the first step to making your business identifiable amongst a vast sea of competitors. It embodies your key attributes, and if done right, rolls off the tongue and triggers terrific stories. … Continue reading Mark My Words: Protecting Your Startup with Trademarks
by Brian Wallace May 14, 2016 Follow @nowsourcingMay 14, 2016 What if I told you there was a threat to your company? You’d do everything you could to stop it, wouldn’t you? Now imagine I told you that YOU were the threat. Would you believe me? Every day hackers gain access to personal information just … Continue reading Protecting Your Company From Spear Phishing [Infographic]
