July 12, 2024 3 proven ways leaders can inspire disengaged employees How to think about tapping into the latent capacity of the seemingly disengaged fence-sitters. BY Ishan Galapathy Imagine this: You’ve got a team of ten rowers on your boat. Three people are rowing their hearts out, dripping sweat, and giving all they’ve got. There are … Continue reading 3 proven ways leaders can inspire disengaged employees
Authenticity Proven To Reduce Digital Ads’ Carbon Footprint by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2024 Google has been pushing authenticity in ads and content for years. Now global analysis of more than one trillion ad impressions in display and video show a direct correlation between high-quality digital ads and lower carbon emissions. DoubleVerify, … Continue reading Authenticity Proven To Reduce Digital Ads’ Carbon Footprint
Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT. Eric Dates on March 18, 2024 ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help … Continue reading 3 proven ways to use ChatGPT to beef up your content strategy
15 Proven Ways to Increase Customer Engagement and Build Loyalty Erik Emanuelli / Oct 6, 2023 Are you looking for ways to increase customer engagement? If so, you’re in the right place! Engaging with your audience is one of the most important aspects of running a successful business. Not only does it create loyalty … Continue reading 15 Proven Ways to Increase Customer Engagement and Build Loyalty
Kyle Weber November 10, 2021 Words make a difference. Copywriting can make a dilapidated garage sound like your future home, it can make George Costanza sound spongeworthy, and it can make online users click your digital ad in a sea of them. That is—if you know how to write copy. Our team recently attended the … Continue reading 7 Proven Copywriting Tips to Get More Clicks on Your Ads
Kinga Edwards September 27, 2021 Recent years have seen a rise in the demand for remote workers. So, in an effort to attract the best talent, many companies are including remote work in their benefit packages. You should consider a variety of different benefits when building your package, however. We will discuss four proven strategies … Continue reading 4 Proven Strategies to Attract Top Remote Workers
Emily Standley September 22, 2021 It’s no secret that Facebook is the largest social media platform in the world. So much so it could be an independent country! But what isn’t so clear is how to actually use Facebook to increase your engagement. Today we are going to give you the top 10 Facebook algorithm … Continue reading 10 Proven Ways to Boost Facebook Engagement
Andres Muñoz September 7, 2021 Is developing a word of mouth marketing strategy even worth it? Let’s get that out of the way first in case there is any doubt. Yes, it’s worth it. That’s because nowadays, with all the competition and constant advertising, consumers have become repelled by things that are too salesy or … Continue reading 6 Proven Word of Mouth Marketing Strategies That Actually Work
Jimmy Rodela August 12, 2021 Image: Unsplash In the US, 85% of US online users watch video content every month on any device, with their weekly watch time steadily increasing. The question is: where can you find these users? How can you reach that many potential customers and subscribers to see and follow your videos? … Continue reading 7 Proven Ways to Promote Your Ecommerce Video Content
Madeleine Wilson July 26, 2021 Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). So, what is product adoption? Product … Continue reading How to Improve Product Adoption: Proven Strategies for Product Managers
