May 24, 2024 Loewe and On’s new hybrid logo proves brand rules are meant to be broken The luxury brands collaborated on a new capsule collection, cleverly creating a novel logo in the process. BY Hunter Schwarz A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in … Continue reading Loewe and On’s new hybrid logo proves brand rules are meant to be broken
Tag Archives: Proves
Amazon Proves Ad Dreams Come True For NFL Games
Amazon Proves Ad Dreams Come True For NFL Games by Laurie Sullivan , Staff Writer @lauriesullivan, October 26, 2023 Amazon claims to drive the youngest and most affluent audiences across streaming in the National Football League. They watch 10 minutes more of Thursday Night Football than any other NFL game, and are more likely to take … Continue reading Amazon Proves Ad Dreams Come True For NFL Games
Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. “In the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
How Jack Daniel’s Parent Brown-Forman Proves Content Performance
How Jack Daniel’s Parent Brown-Forman Proves Content Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2020 Brown-Forman, the holding company for Jack Daniel’s and dozens of spirit brands, has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure the performance of campaigns. “About 2,400 users globally have … Continue reading How Jack Daniel’s Parent Brown-Forman Proves Content Performance
YouTube Proves the $ Value of Being Authentic
by Bob Hutchins Follow @BobhutchinsAugust 5, 2016 The toppling of traditional media started many years ago. After all, why spend $ 1,000 on the radio to reach an unknown audience of indeterminable size that may or may not actually be listening when you could spend a fraction of that to speak to an incredibly specific … Continue reading YouTube Proves the $ Value of Being Authentic
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