Karen Repoli — December 26, 2017 Follow @karenrepoli — December 26, 2017 CPL140 / Pixabay A few weeks ago I published a post titled, Mailing List Management: Starting at the Beginning, which explained that choosing an email marketing service should not be your first step in setting up your list. A reader messaged me this … Continue reading How to Choose a Mailing List Provider & What to Avoid
Rustin Nethercott — August 16, 2017 — August 16, 2017 You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email Service … Continue reading 5 Things You Need to Look for in an Email Service Provider
In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips. Scott Vaughan on June 26, 2017 We’re fresh off what has been dubbed as “martech events season.” Ten industry and vendor platform conferences all jammed into … Continue reading What makes for a valued martech provider?
Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement the new technology to ensure it goes smoothly. Jose Cebrian on May 9, 2017 When making a move to a new provider of cloud or email services, the … Continue reading 7 steps to help you prepare for a marketing cloud/email service provider transition
Emma Weir — April 20, 2017 — April 20, 2017 With over 100 billion emails being sent and received each day, it’s no surprise that email marketing is one of the most popular marketing channels used by businesses. With numerous email service providers out there all offering different features and services, marketers can feel slightly … Continue reading What Should You Look For In An Email Service Provider (ESP)?
The New ESP — From Email To ‘Everychannel’ Service Provider by Jess Nelson, March 3, 2017 The traditional Email Service Provider (ESP) has transitioned into an “Everychannel” Service Provider, according to the Relevancy Group’s annual ESP Buyer’s Guide released Thursday. An ESP, or email service provider, has traditionally been a company that offers email-specific marketing … Continue reading The New ESP — From Email To ‘Everychannel’ Service Provider
Larry Kim — February 20, 2017 — February 20, 2017 If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help. Some are agencies, some are software providers, and others are bundled solutions that may address a wide range of your marketing/advertising … Continue reading How to Tell If Your PPC Service Provider Is a Huge Rip-off
by Chase JonesOctober 23, 2016 We’re not going to sugarcoat it: choosing the right payment processing for your business might be the toughest thing you encounter when setting up shop. And once you’re up and running, ensuring you have the right payment gateway to suit your business only grows in importance. To make an informed … Continue reading Payment Gateways 101: What to Know Before Choosing a Payment Provider
by Sandra Wrobel-Konior Follow @sandriczSeptember 30, 2016 The subscription business model requires automatic recurring payments to make it easy for customers to use your products and services. It requires charging customers during certain periods so finding the right payment provider is essential. You have to be sure that you will get the money from customers … Continue reading How to Pick a Recurring Payment Provider: 10 Questions to Ask
Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it’s time to say goodbye. Julie Joyce on September 14, 2016 It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is … Continue reading When to end your client/link provider relationship
