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Google MSA New Transparency Policy Provides More Campaign Data by Laurie Sullivan @lauriesullivan, June 9, 2023 Google plans to give advertisers more information on the ads they serve in Search and YouTube. The company plans to instate a new Master Service Agreement (MSA), a contract that sets the standard Terms and Conditions for one or … Continue reading Google MSA New Transparency Policy Provides More Campaign Data
Google Provides Access To Gaming From Search Results by Laurie Sullivan @lauriesullivan, August 12, 2022 Google executives have been looking to integrate the ability to search for a video game and launch it in the web browser for a few years. That is now a reality with a feature in the company’s Stadia streaming service … Continue reading Google Provides Access To Gaming From Search Results
Will let consumers exchange messages with company representatives, even if they speak different languages. Chris Wood on July 19, 2022 AI-powered language platform Unbabel announced a new integration with customer service software company Zendesk that provides translations so agents can provide service to customers who speak in another language. The integration adds value to Zendesk’s … Continue reading Unbabel provides AI translations for Zendesk
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
By Aytekin Tank August 28, 2020 With so much time being spent at home, many of us are taking advantage of the benefits of e-learning. And why not? It’s a convenient, cost-effective way of burnishing our skills or developing new ones, all while safely quarantined at home. Even before the pandemic, e-learning was on the … Continue reading The competitive edge virtual learning provides during a downturn
Sean McDade — March 9, 2020 Closing the loop arguably drives the greatest ROI with VoC programs. Here’s how it works: when an individual customer has a problem, the front line of the operation is notified and can follow up to make things right. In other words, operators are able to “close the loop” with … Continue reading Closing the Loop on Alerts Provides Immediate ROI. Get It Right!
Alex Hamilton — September 14, 2017 — September 14, 2017 markusspiske / Pixabay Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimisation (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the … Continue reading SEO or PPC – Which Provides Better Value?
Spencer X. Smith — June 25, 2017 Follow @spencerXsays — June 25, 2017 27707 / Pixabay Big Data. Business Intelligence. Predictive Analytics. Strategies reserved for huge companies with huge budgets, right? Wrong. Have a LinkedIn profile? This article is for you. Last year, Microsoft turned heads in the tech and social media world when it … Continue reading LinkedIn Provides Business Intelligence You Can’t Afford to Live Without (and You Don’t Need to Pay LinkedIn a Penny to Get It)
If you’re interested in the immense potential of creating, sharing and distributing digital content in 2014, consider who’s doing it best to help you achieve great results. It’s been known for some time that online video helps businesses increase their brand awareness, generate genuine buzz, and increase sales. What’s becoming more evident is how much … Continue reading Video marketing provides great return on investment
