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Tag Archives: provokes

Google’s Topics API provokes a range of reactions

Some praise Google’s replacement for FLoC while others are quick to point out its limitations. George Nguyen on January 26, 2022 Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the water while marketing and adtech platforms and advertisers … Continue reading Google’s Topics API provokes a range of reactions